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Insider News - February 10, 2005 - Jobwerx News - The Red Zone Experience offers power tool application and safety training as well as provides the latest new product innovations from Milwaukee including the new V28™ Lithium Ion cordless power tool line. With V28 technology, end users receive significantly greater power and up to twice the run time of current power tool battery technologies with a lighter battery weight. This breakthrough technology allows Milwaukee to introduce new tools like the world’s first cordless band saw powerful enough for every day professional use.

The 53-foot trailer has pop-out sides that expand the rig into a mobile training center and also has extensive areas for contractors to test new products. It is designed with three separate zones that feature the Milwaukee Experience – a job-site themed theater for video presentations, a training facility/display area and a product testing area.

What is revolutionary about the Red Zone Experience is the opportunity to offer training for the trades at a grassroots level. Many similar vehicles focus only on their company’s product features and benefits and are really “mobile displays”.

The tour is a commitment by Milwaukee to the crucial needs in the trades for advanced product application and safety training, especially for the younger generation of contractors. Research shows construction trades have higher job injury rates than most other occupations and that many of the accidents could be prevented with more safety training for the workers. A wide range of training options are available, including sales training for distributor sales people. Visitors will learn how to tell a true “Nothing but Heavy Duty” tool from cheap imitations.

Milwaukee also intends to elevate the trades and raise the consciousness of trade careers as an option. The Red Zone Experience is being used to promote to potential students the benefits and rewards of careers in the trades using Milwaukee’s Respect for the Trades message. With an average age of 47, the trades have a potential crisis in the making as tradesmen begin retiring in the next 10-15 years. Unless more students begin choosing trade careers now, there will be an acute shortage of skilled tradesmen to construct homes, business and infrastructure. Milwaukee’s Respect for the Trades message, based on extensive contractor research, promotes the value of honest labor, the pride contractors have in their workmanship and the passion and dedication they bring to their jobs. The tradesmen also noted that careers in the trades are a more satisfying alternative to dwindling manufacturing jobs or many jobs in the service sector.

This nationwide tour will travel to Milwaukee distributors, Vo-Tech schools, union training centers, fire/rescue events, trade shows, jobsites and other events which attract tradesmen. The Red Zone Experience will spend 2-3 weeks in each market and will be on the road 160 event-days a year. Locations for the Red Zone Experience events will be posted on the company’s website milwaukeetool.com under “Events”.

Current Red Zone Experience Schedule

02/14/2005 - 02/14/2005 Presher's Service Center-North Fort Myers, FL
02/15/2005 - 02/15/2005 Brinker-Brown Fastener & Supply
02/16/2005 - 02/16/2005 Brinker-Brown Fastener & Supply-Naples, FL
02/23/2005 - 02/23/2005 Jim & Slim's Tool Supply-Largo, FL
02/24/2005 - 02/24/2005 E & W Tool & Supply
02/26/2005 - 02/26/2005 Service Construction Supply
03/02/2005 - 03/02/2005 Gulfport Industrial Supply-Gulfport, MS
03/03/2005 - 03/03/2005 Beerman Precision, New Orleans, LA

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