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2008-04-17
Manufacturing News
Ball metal beverage packaging and Coors SmoothPour launch Ball Corporation metal beverage packaging launches its SmoothPour aluminum beverage can end on new Coors Banquet and Coors Light vented wide mouth cans.
The modified end (SmoothPour End) features a large opening and a vent tube which directs airflow into the can to deliver a smoother pour and an improved drinking experience for Coors Brewing Company. Through its advertising Coors and Coors Light officially proclaimed April 15, the deadline for filing income tax returns in the U.S., "National Venting Day" as it introduced the new can for its packaging of 6 and 12 packs of Coors Light and Coors Banquet. "Both Coors and Ball have a long history of packaging innovation," said Patrick Edson, vice president marketing future profitable growth, Coors Brewing Company. "We're in constant pursuit of optimizing our delivery of Rocky Mountain cold refreshment to consumers. The Vented Wide Mouth is an innovation that helps create a can that drinks like a cold, frosty mug of beer. The Vented Wide Mouth can provides both improved functionality and a visual cue to consumers."
Coors Brewing Company and Ball Corporation are joint venture partners of Rocky Mountain Metal Container, LLC, and jointly operate Coors' can and end facilities in Golden, Colo., one of the largest aluminum can manufacturing facilities in the world. Can ends for Coors are produced in Golden, Colo., and Bristol, Va. Ball Corporation is one of the largest producers of metal beverage cans in the world, operating 20 plants and manufacturing more than 32 billion beverage cans in North America annually. Ball holds numerous patented advancements in can- and end-making technologies and is considered a technology leader and a low-cost producer in the can-making industry. Ball promotes recycling and uses extensive amounts of recycled aluminum in its operations. Ball-made aluminum beverage packaging containers are composed of an average of 40 percent recycled aluminum. Ball Corporation, Broomfield, Colo., NYSE: BLL, is a supplier of high-quality metal and plastic packaging products for beverage, food and household customers, and of aerospace and other technologies and services, primarily for the U.S. government. If you're an employer looking to fill a job opening, click here to find out about posting your job listing through Jobwerx.com. See all the Press Releases from Balll Corporation sites. Read a recent article about -
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