2008-07-27 Manufacturing News

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Ciba Specialty Chemicals adds interactive design area on XYMARA

Amongst new additions to its XYMARA website, Ciba Specialty Chemicals now offers an interactive design area and expanded download facilities.

The new interactive design area, myXYMARA, allows users to build their own presence on XYMARA* and customize the site to suit their needs by creating their own profile.

In close collaboration with customers, trend-making agencies, designers and the owners of important brands, Ciba Specialty Chemicals analyzes the market and develops novel and unusual effect pigments.

“With its numerous interactive options, myXYMARA opens up a wealth of inspiring opportunities,” says Le Vin Chin, Editor-in-Chief of XYMARA. “Designers and other users can now create, inhabit and make the most of their own corner of our world of emotions and effects.”

Ciba Specialty Chemicals is a leading company dedicated to producing high-value effects for its customers' products. We create effects that improve the quality of life – adding performance, protection, color and strength to plastics, paper, automobiles, buildings, home and personal care products and much more.

Inspiring interaction with myXYMARA. View High resolution image. photo: Ciba

Ciba* XYMARA offers you a generous palette of exceptional effect pigments – small differences that can provide busineses or products with a vital competitive edge.

Ciba XYMARA provides comprehensive solutions and the essential expertise for every stage of the added- value process in the following industries:

• Automotive
• Packaging
• Paper and Graphics
• Electronics and Consumer Goods

myXYMARA enables users to gear the site to their requirements and to exchange views, ideas and comments, as well as to bookmark and keep track of articles from and from the site’s award-winning online design magazine, INMYX. Stylings and mixes from the XYMARA Effect Explorer can be stored as required. Users will enjoy the added benefit of access to in-depth Color Trend Research papers and a variety of other information, animations and presentations. Event attendance can be managed via a special calendar. Further interactive options for myXYMARA members are planned.

Besides these new additions to the site, the Download area of the website has been revamped and expanded. Users can now obtain PDFs of brochures and printed versions of key INMYX articles.

* Trademarks of Ciba.

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