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2008-02-23
Manufacturing News
LANXESS to meet plastics and rubber chemicals demand in Europe LANXESS opens new distribution HQ in Bratislava, Slovakia to meet the growing demands for high tech plastics and rubber chemicals in the region.
Since February 15, chemicals manufacturer LANXESS AG, Leverkusen, Germany, has been controlling all of its business activities in Poland, Slovakia, the Czech Republic and Hungary via LANXESS Central Eastern Europe s.r.o., based in the Slovakian capital Bratislava. The company will also maintain offices in Warsaw, Poland, and Budapest, Hungary. The establishment of this new Eastern European unit is specifically designed to meet the strong demands in the Plastics, Rubbers and Inorganic Pigments growth markets. By opening the new location, LANXESS has taken a major step towards expanding its activities in one of Europe’s fastest growing regions. “We expect growth in these countries to outstrip that of western Europe in the years ahead, so we’ve decided to tap this potential for LANXESS by setting up our own company,” explains Rainier van Roessel, member of the LANXESS AG Board of Management.
Bratislava – the ideal location - Featured in photo at right, Rainier van Roessel, Member of the Board of Management of LANXESS AG, Dr. Jochen Trebesch, Ambassador of the Federal Republic of Germany in the Slovak Republic, Flemming B. Bjoernslev, Chief Executive Officer of LANXESS Central Eastern Europe s.r.o. (from left). A crucial factor in the decision to choose Bratislava was its central
location for the central and eastern European market. “Bratislava offers
us just the right conditions to succeed. From here, we can control our
activities efficiently and effectively throughout the entire region,”
says Bjoern-Flemming Bjoernslev, the Managing Director of LANXESS Central
Eastern Europe. LANXESS has recruited some 40 new staff for the fledgling
distribution company, around half of whom will be based in Bratislava.
The others will work in the branches and the field service. LANXESS previously
organized its operations in this region through external distribution
agencies. All 13 LANXESS business units are active in the four countries. One of the key areas of operation is high performance rubbers and rubber chemicals. “We supply our rubber specialties mainly to national and international tire manufacturers, more and more of whom are expanding their production capacities in central and eastern Europe,” says Bjoernslev, explaining the planned sales activities. “The trend is clearly moving towards wider-scale production of high-performance tires. However, there is also demand for LANXESS rubbers among manufacturers of technical rubber goods, cable manufacturers and the construction industry.” Another cornerstone of the company’s operations is high tech plastics. Around half of the sales of these products in the four countries are generated by customers from the automotive industry. “Our high performance plastics open up new possibilities for car manufacturers to develop safe, ecological solutions,” continues Bjoernslev. LANXESS plastics are an integral part of the car bodywork, for example – helping to make cars safer and more lightweight, not least reducing fuel consumption. The electrical and electronics industry is another key sector that deploys LANXESS plastics. There is also a strong demand in central and eastern Europe for inorganic pigments from LANXESS. E.g. iron oxide pigments, which are marketed under the brand name Bayferrox®, are used primarily in the construction industry for pigmenting concrete parts, paving stones and roofing tiles. They are also used to produce paints and coatings. The core business of LANXESS is the development, manufacture and sale of specialty chemicals, plastics, rubber and intermediates. Got a Cool Job in Chemicals?- Our Dedicated Portal Helps U- $ave See all the Press Releases from LANXESS sites. Read a recent article about -
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the nanotechnology sector
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