New, Environmentally Advanced Products Create Excitement at American Coatings Show

At the American Coatings Show, Rohm and Haas introduced dozens of innovative environmental products for the architectural and industrial coatings markets.

Embracing the theme, “What can we make possible for you?” Rohm and Haas, Philadelphia, PA, USA, introduced almost two dozen innovative environmentally advanced products for the architectural and industrial coatings markets at the recent American Coatings Show (ACS) in Charlotte, North Carolina. The company’s dramatic booth and “tunnel of innovation” set the tone for visitors arriving to speak with Rohm and Haas technical experts about the company’s latest innovative products and technologies developed to help coatings manufacturers make their businesses more successful.

“A major part of our customers’ success lies in their ability to improve the performance of their coatings while meeting increasingly stringent environmental regulations,” says Clare Doyle, marketing director, Architectural Coatings, North America. “The new products introduced at ACS represent our commitment to develop innovative, environmentally advanced technologies and products that help our customers prosper.”

For architectural/Decorative coatings: Innovative acrylic emulsion polymers set new standards

Five new products within the Rhoplex* series of acrylic emulsion polymers were introduced at ACS, including low-VOC and APEO-free Rhoplex Multilobe 400 and Rhoplex AC-464 acrylic binders, which set new standards for exterior durability and adhesion. Other new Rhoplex polymer products offer a range of exceptional performance characteristics, including multi-substrate-capable Rhoplex VSR-50 for flat through gloss coatings, Rhoplex VSR-1050 for unequaled scrub resistance and washability in flat through semigloss paints, and Rhoplex HG-706 for unsurpassed block resistance in semigloss and gloss paints in all colors. For outstanding color retention and durability in coatings for sports surfaces such as tennis courts is new Rhoplex SS#4.

Also debuting at ACS for the architectural coatings market were new environmentally advanced Avanse* ST-410 acrylic emulsion for semi-transparent deck and siding stains, and Avanse 412 acrylic polymer, which provides greatly improved film integrity in very high PVC formulations.

For industrial coatings: Environmentally advanced waterborne products meet the performance challenge

The five new, high-performance acrylic binders introduced by Rohm and Haas at ACS for industrial coatings applications are proof that environmentally advanced products can stand up to harsh conditions and difficult substrates. For example, new, versatile Maincote* waterborne acrylic resins (MAINCOTE EC-11, MAINCOTE AU-28 and MAINCOTE HG-31) offer an excellent, low-VOC alternative to solventborne systems while helping industrial coatings manufacturers tackle performance challenges on masonry, steel and concrete substrates. High-performance Avanse MV-100 waterborne resin provides low VOCs and low odor, as well as excellent durability, adhesion and corrosion resistance for coatings on metal and concrete. And environmentally advanced RoShield* 636 waterborne styrene-acrylic emulsion is formulated for use in factory-applied wood coatings and is particularly recommended for kitchen cabinets.

In addition to new products introduced specifically for the architectural and industrial markets, Rohm and Haas also debuted several coatings additives and biocides at ACS. For example, new Acrysol* RM-895 solvent-free rheology modifier provides both enhanced viscosity stability upon the addition of colorant and improved sag resistance in paints, while Acrysol RM-3000 provides a unique rheology profile with enhanced formulating flexibility. Further, Tamol* 945 high-solids, highly efficient pigment dispersant provides considerable economic value to coatings manufacturers. In the Rocima* series of biocides, new introductions included products that prevent broad-spectrum microbial growth in paint while in the wet state (in the can or pail) as well as on the dry paint film (on the wall).

“The products introduced at ACS … and the new products still in the pipeline … are built on Rohm and Haas’s long-held leadership position in acrylic technology and high-performance products for the coatings market,” says Colin Gouveia, marketing director, Functional Polymers, North America. “The innovative thinking and technical expertise we offer really do work together to make things possible for our customers.”

For more detailed information about these and other Rohm and Haas products for the coatings industry, visit the company's website.

If you're an employer looking to fill a job opening, click here to find out about posting your job listing through Jobwerx.com.

Discover the best discounts on industrial products from Global Equipment. All featured items contain great instant rebates.

Read a recent article about -

. New BASF Construction Solutions Web site provides quick access
BASF Construction Solutions Web site provides access to information on more than 600 products for architects, engineers, builders and construction product manufacturers.

Make sure your PC is adware and spyware free.

Read the Top Headlines.

We will be happy to receive feedback and ideas for new articles! Click Here