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2008-05-13
Manufacturing News
RPCs Packaging Concept for Magic Star Boots Brand RPC Bramlage-WIKO UK brings Magic to Boots men's range of packaging dispensers that are a part of the new launch of the personl care products brand.
The proven functional and aesthetics benefits of RPC Bramlage-Wiko’s Magic Star and Magic SL packaging dispensers are playing a vital role in the launch of a men’s range of personal care products under the renowned Boots No. 7 brand. With Boots No. 7 already a major name in female personal care, Boots made the decision to extend the brand into the men’s sector with a new range of eleven products. “We identified a gap in the market for a high-quality men’s range,” explains Steven Rolfe, Packaging Technologist, at Boots. “With men taking more care of their grooming needs than ever before, the time is right to bring them the proven qualities of the No.7 name.” Boots was keen to use packaging that could combine exceptional functionality with a strong image. “As a premium range, Boots No. 7 For Men needs differentiation, both from rival products on the market and also from the successful women’s range. We therefore wanted packaging designs that combined a masculine image with effective, no-fuss use that will dispense the right amount of product first time,” Steven comments.
Shown in photo at right: A compact 50ml size is used for Gradual Tan
Face SPF 15 and Anti Ageing Balm SPF 15. The 150ml variant has been specified
for Anti Friction Shave Gel, while the larger 200ml size is ideal for
Gradual Tan Body. The Magic family of dispensers is designed to ensure the controlled dosing and hygienic application of creams, gels and lotions across a range of viscosities. The ingenious and easy-to-use airless dispensing system provides the required amount of product in one measure, avoiding the inconvenience of multiple dispenses, while its unique packaging design means it can continue to operate smoothly even if air is trapped in the container. The Magic Star has been selected in a number of different sizes to suit the specific needs of four products in the range. A compact 50ml size is used for Gradual Tan Face SPF 15 and Anti Ageing Balm SPF 15. The 150ml variant has been specified for Anti Friction Shave Gel, while the larger 200ml size is ideal for Gradual Tan Body. For another product in the range – Protect & Perfect Anti Ageing
Serum – Boots recognised that the sister packaging dispenser, the slimline
Magic SL, would be ideal. This has been supplied in the smaller 30ml size. “The tactile feel of the printing enhances the attractive appearance of the packaging dispensers to provide a suitably premium image for the Boots No. 7 For Men launch,” concludes Steven Rolfe. If you're an employer looking to fill a job opening, click here to find out about posting your job listing through Jobwerx.com. See all the Press Releases from RPC sites. Discover the best discounts on industrial
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