2008-06-12 Manufacturing News

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Hochland Chooses RPCs Plastics Packaging Tub For Decoration Dazzle

RPC Bramlage supplies new injection molded plastics packaging container design for Streichfein cheese spreads brands from manufacturer Hochland.

RPC Bramlage-Wiko’s skills in in-mold labeling (IML) has led leading cheese products manufacturer Hochland to move its best-selling Streichfein brand into a plastics injection molded container and lid offering advanced all-over decoration packaging.

Hochland is a familiar name in Europe, with a reputation for high-quality products. Its Streichfein brand of cheese spreads is a popular range offering four different flavors: Gouda, light Gouda, Emmenthal and Maasdam. The company was keen to strengthen the on-shelf packaging presence of the brand, with a new tub design and clear differentiation between flavors achieved with color-coded containers and labels.

Previously, Hochland had used a plastics thermoformed container decorated with post-mold labels, but was attracted by the outstanding reproduction and integral all-over designs that can be achieved using IML for packaging. Recognizing RPC Bramlage-Wiko’s expertise in this area, Hochland agreed to switch to a plastics injection molded design to enable the use of the IML technology.

RPC Bramlage-Wiko’s in-mold labeling with a plastics injection molded container and lid offering advanced all-over decoration. View High resolution image. photo: RPC

RPC Bramlage-Wiko has created a new mold to manufacture the custom-designed tub at its production facility in Celle. Its distinctive appearance features a small base curving into a wide rim for ease of consumer access, which also enables a large lid with a prominent labeling area to enhance product branding.

The ability of IML technology to cover the entire surface of the container and lid has enabled Hochland to create a dazzling combination of lifestyle graphics – showing the spread in use as part of a healthy meal – and vivid colors to differentiate the four flavors: respectively, green, blue, red and orange.

“RPC Bramlage-Wiko has delivered a solution that enhances the high-quality nature of the Streichfein brand,” comments a spokesperson from Hochland. “The stylish design of the tub provides the ideal foundation to show off the dazzling IML designs for an outstanding overall impact.”

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