Flash Of inspiration from RPC helps its customer Raisio, delivering a
complete packaging solution for the relaunch of their Masmix butter spread
line.
RPC Bramlage Antwerpen’s specialist expertise in in-mold labelled
(IML) containers has enabled RPC Bebo Polska to deliver a complete packaging
solution to its customer Raisio.
Raisio is a pioneer in the food industry, specializing in developing feeds,
malts and functional food ingredients. The company is headquartered in
Finland but with operations in fourteen countries including Poland, where
the popular mix spread Masmix is produced.
When Raisio decided to relaunch Masmix in new packaging, it turned to
RPC Bebo Polska to devise a solution. While the site confirmed that it
could produce the lid, Raisio was keen to use IML decoration in order
to enhance the container’s appearance and so RPC Bebo Plastik suggested
involving RPC Bramlage Antwerpen. As a result, the project confirms the
benefits of the RPC Group’s capabilities as a one stop shop for
rigid plastics packaging, where different sites contribute specialist
expertize in different packaging types to create a complete solution.
RPC delivers a complete packaging
solution to Raisio. photo: RPC
It was quickly agreed that the final product should be a 400g tub produced
by RPC Bramlage Antwerpen. RPC Bebo Polska manufactures the thermoformed
pre-printed lid with sheet from RPC Bebo Plastik in Germany. This size
is more practical for the consumer, as the tub can be held in one hand,
leaving the other hand free to butter.
The only difficulty was that the desired 400g size was not in RPC Bramlage’s
Antwerpen’s product range and so would require new tooling, which
would not be ready in time for Raisio’s preferred launch date. At
this point, the three parties hit upon an ingenious solution to introduce
the new packaging style to consumers, as Peter Van Dyck, Sales and Planning
Manager of RPC Bramlage Antwerpen, explains.
“As we could begin production of a 500g design immediately, Raisio
began a promotional campaign to sell this size at a discount to pave the
way for the switch to the 400g size,” he comments. “This way
the larger size could be used short-term, while drawing the attention
of consumers to the IML packaging in a clear and memorable manner using
a large red promotional flash across the bottom of the container.”
By the time the promotional campaign was over, the mold for the new 400g
tubs was ready for production, providing Raisio with a smooth transition
to the new size. “This project demonstrates the way in which RPC
can deliver added value to customers through cooperation, smooth communication
and new ideas,” comments Leszek Frankowski, Sales Manager at RPC
Bebo Polska.
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