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2008-01-31 Manufacturing
News
Thor Pot packaging enhances co-op strength in soup The Co-operative group is using the renowned Thor Pot from RPC Containers Blackburn to provide high quality packaging for its best selling range of chilled fresh soups.
Manufactured for the Co-operative group (Co-op) by Pasta Reale Ltd, the soups contain no additives and retail in a variety of natural flavors. The range was re launched in Autumn 2006 to great acclaim, resulting in a tripling of sales, and the Co-op has decided to refresh the product further to capitalize on this growth in popularity with new packaging and labelling for January 2008. Pasta Reale has used RPC Blackburn’s Thor Pot on other soup projects and recognized that it could bring strong functional and aesthetic advantages to the Co-op soup range with this quality packaging container. Injection molded in PP, the 670ml Thor Pot is tamper evident and recloseable for enhanced consumer confidence and convenience. Fully stackable and with excellent contact clarity allowing products to be seen easily, the Thor Pot also projects a strong on-shelf identity. At the same time, the Co-op has developed new labels to strengthen the brand image of the Co-operative chilled product range. Pasta Reale has previously used in-mold labels, but felt that a post-mold design would offer greater flexibility.
“By switching to this system, we save on warehousing and reduce the risk of packaging write-off because we do not need to store pre-printed packaging,” explains Nick Bertenshaw, Senior National Account Manager for Co-operative at Pasta Reale. “Successful logistics therefore depend on using a reliable packaging supplier who can deliver on-demand, and RPC Blackburn’s excellent service in the past gives us confidence that this will be achieved.” “We are delighted with the appearance and function of the Thor Pot, which we are sure will help to maintain and develop the Co-op chilled soup range’s excellent reputation with consumers,” adds Sarah Lewis, Chilled Products Category Manager for the Co-operative group. RPC Blackburn - Packaging Supplier Injection-molding of PP open-top small pots for food & DIY markets
(250ml - 1.5L) including a range of PET labelled tamper-evident pots for
retail markets. See all the Press Releases from RPC sites - Click Here Read a recent article about -
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