2008-02-14 Manufacturing News

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New RPC bottle packaging assists Florena's natural experience

RPC provides attractive packaging of high transparent PP and PET bottles for the relaunch of Florena's product line of shower gels and bubble baths.

RPC Kutenholz has provided new packaging of attractive bottles to assist the comprehensive relaunch of the Florena personal care brand, under the slogan, “Experience Nature Close to the Skin.”

The relaunch is designed to deliver a subtle but consistent message across Florena’s products, with the emphasis of the packaging on their natural ingredients such as olive oil, aloe vera and apricot stone oil. Each product line has its own colour styling, making it easier for the consumer to recognise it on shelf.

The bottles from RPC Kutenholz* are being used for a range of shower gels and bubble baths, launched under the theme “Zeit für mich” (“Time for me”). These products are complemented by hand creams and a specially developed hand soap which fits perfectly into the typical Florena design.

The bottles are made of high transparent PP and PET and have been developed by the Product Development Department of RPC Kutenholz in close cooperation with Florena Cosmetic. The products have already been launched into the market to great success.

RPC Kutenholz packaging of attractive bottles for a comprehensive relaunch of the line of shower gels and bubble baths from Florena personal care brand. Click Here for High resolution image. photo: RPC

* RPC Kutenholz, Germany

Mono layer: bottles from most polymers (PE, PP, PVC, PET, PETG, PAN) and Adflex for soft touch effect. Packaging from 15ml to 5 litres.

Co-extrusion: blow-moulded barrier bottles including Food Service jars & ambient shelf stable packs.

Custom design service & moulds produced in-house. Principal markets are Food, Cosmetics & Personal Care, Household Chemicals, Mineral Oils & Pharmaceuticals.

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