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NEWTON, Iowa and SEOUL, Korea --February 25, 2004-- Maytag Corporation
(NYSE: MYG) and Samsung Electronics Co., Ltd. announced they have signed
an agreement for Samsung to manufacture high-efficiency, front- load
laundry products for Maytag.
The strategic agreement is designed to expand Maytag's existing laundry product lines and strengthen its market position, both in the United States and internationally. Maytag plans to continue manufacturing laundry products in the United States. "Since these laundry models will all be new for Maytag, this agreement will help us increase the variety of laundry products Maytag offers to consumers worldwide, while continuing our tradition of dependability and innovation," said Ralph F. Hake, chairman and CEO of Maytag Corporation. "This laundry partnership will combine the best of Maytag's design, testing, consumer research, marketing and sales expertise with Samsung's laundry and electronics knowledge and world-class manufacturing capability." Samsung Electronics Co., Ltd. Executive Vice President Moon Yong Lee said, "We're pleased to cooperate with Maytag, a leader in the United States laundry appliances market. Our advanced technology, along with Maytag's product development, engineering and design expertise, will ensure we maintain the highest standards of quality that customers expect." These laundry models initially will be marketed exclusively under the
Maytag and Amana brands and will be sold through normal Maytag distribution
channels beginning later this year in the United States and international
markets. The laundry agreement will serve as a basis for discussions about
other potential business cooperation, Hake said. Maytag Corporation is a leading producer of home and commercial appliances.
Its products are sold to customers throughout North America and in international
markets. The corporation's principal brands include Maytag(R), Amana(R),
Jenn-Air(R), Jade(R), Hoover(R) and Dixie-Narco(R). Approximately 90 percent
of all manufacturing across the entire corporation takes place in the
United States. In addition, 96 percent of Maytag Appliances manufacturing
employees are located in the United States, where the corporation operates
12 manufacturing plants, including four laundry facilities. Click here to view more current news articles Did you find this material interesting? Comment via FEEDBACK
Source: Maytag Corporation and SAMSUNG
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