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September 13, 2005
Cool Roof Metal Coatings
In The Construction Industry
Seattle, WA, USA--(Jobwerx News)--New program to promote cool metal coatings
in the construction industry will be launched at the Metalcon International
trade show in Chicago.
BASF’s Industrial Coatings Solutions business has announced the “Cool
Color Challenge,” a new program designed to not only promote cool-roof
metal coatings in the construction industry, but also to showcase BASF’s
expertise in matching “cool” colors.
BASF’s Cool Color Challenge is being introduced at the Metalcon International
show in Chicago, October 4-6, 2005. The challenge asks suppliers of metal
roofing products who are currently using conventional metal coatings,
but are interested in converting to cool coatings, to submit samples of
their “non-cool” colors for matching in BASF’s ULTRA-Cool® technology.
The challenge is open both to BASF customers and to suppliers that are
not presently using BASF coatings.
“BASF pioneered cool-roof coatings, and we’re experts at matching conventional
coating colors in our ULTRA-Cool systems,” said Tom McKay, Product/Marketing
Manager of BASF’s Industrial Coatings Solutions business in North America.
“With the Cool Color Challenge, we invite current users of coated metal
roofing products to ‘challenge’ us by submitting samples of ‘non-cool’
colors they’re using now.”
Those who wish to participate in the Cool Color Challenge by submitting
color panels at BASF’s Metalcon exhibit (booth no. 812) will become eligible
for a special prize drawing to be held at the end of the show. (Entry
forms are required for participation and should be obtained in advance
by contacting Danielle Robinson at (248) 948-2379.)
The Cool Color Challenge will continue after its Metalcon rollout. As
part of the ongoing program, BASF will offer special incentives for those
suppliers that, as a result of the Cool Color Challenge, convert their
standard color palette to ULTRA-Cool coatings. More information about
the program is available from BASF’s Customer Support Center at 800-758-2273.
BASF’s ULTRA-Cool coatings are available, in both PVDF and siliconized
polyester technologies, in three product lines: Fluoroceram(R) ULTRA-Cool
(PVDF), Ultramet(R) ULTRA-Cool(R) (PVDF, pearlescent colors) and Superl(R)
SP II® ULTRA-Cool(R) (siliconized polyester).
“We are proud of our market-leading expertise in matching non-cool colors
in ULTRA-Cool technology,” said McKay. “This means we deliver both the
color and the radiative properties to meet today’s specification limits
for Title 24, LEED or ENERGY STAR. Nobody in the industry can match all
colors, but we feel that we are the best and will continue to improve
our capabilities in the future.
“Once users see that they can have ‘color that’s cooler,’ they will have
little reason to settle for conventional non-cool coatings on metal roofing
products.”
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