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August 12, 2005
Competitiveness and
Innovation for Chemicals and Plastics Industry
Seattle, WA, USA--(Jobwerx News)--Non profit group ECMSA is running a
series of important conferences and seminars with key issues facing the
chemicals and plastics industry.
ECMSA (European Chemical Marketing and Strategy Association) a not-for-profit
organisation with a membership composed of key business leaders from within
the chemical industry is presenting a series of conferences and seminars
over the next few months to address two key issues facing the chemicals
and plastics industry – competitiveness and innovation.
ECMSA focus conference and seminar programme on competitiveness
and innovation. |
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Accessing and Actioning Competitive Intelligence
On September 28th and 29th ECMSA will run a combined Management Briefing
and Interactive Workshop on best practice and new techniques in Competitive
Intelligence (CI) to be held at the Belfry Hotel near Birmingham, UK.
Industry speakers at the event will include:
. Bob Fowler, global market intelligence, Dow AgroSciences
. Phil Durand, market research manager, RWE . . . Thames Water
. Monike Giese, global strategic competitive intelligence, F. Hoffmann-La-Roche
. Pierre-Emmanuel Goffinet, Global Trade Information Services
. Andrew Pollard, EMP Intelligence Services
The latest thinking in Competitive Intelligence will be outlined at the
Management Briefing on the 28th September, while the Interactive Workshop,
run by well-known CI practitioner, Andrew Pollard on 29th September will
look at how companies can make money by competing more effectively and
take more money from competitors by retaining current customers and winning
new clients.
Companies already represented include BASF, Total, Dow Chemical and Baker
Petrolite. The interactive nature of this seminar programme means places
are limited so early confirmation is recommended.
How not to Compete on Price
ECMSA will be re-running this successful event in Brussels for the first
time, November 28th and 29th. Previous events have been held in Manchester,
Zurich and Copenhagen and have attracted senior executives from leading
players in the plastics and chemical industry. The event programme which
will comprise a half day Management Briefing and full-day Interactive
workshop will be lead by ECMSA Council Member and leading marketing guru
Phil Allen, CEO of MarketAbility.
The Management Briefing will set the scene for discussion on pricing
by addressing a number of HOT topics facing senior industry executives.
While the workshop will set-out to identify the pricing strategy options
available to today’s chemicals and plastics marketer and seller. Exploring
best practice and benchmarking to highlight experience and success in
other industries and markets.
Profiting from Innovation
To be held February 2nd – 3rd in Barcelona will be a collaborative event
organized jointly by ECMSA and AIQS, the Spanish association of Chemists
and Chemical Engineers. This innovation conference will focus on the actual
experience of companies in the chemicals, plastics and related industries
that have succeeded in commercializing new ideas in the market profitably.
Divided into four sessions: Innovating in Commoditizing Markets; Innovating
with People; Innovating with Customers; Innovating – the external prospective.
The conference will allow for both formal presentation and roundtable
dialogue amongst participants.
Speakers at the conference will include representatives from key Spanish
and international customers and suppliers to the chemical industry:
. L’Oreal
. 3M
. Dow Corning
. Dow Chemical
. Degussa
. Rohm & Haas
. Almirall
. KH Loreda
Additional information and on-line registration for these important events
is available at: ecmsa.org/events or by calling Barbara Ginter on +31
70 312 39 26.
ECMSA is an organisation that brings together the decision makers from
within the chemical industry. As a not-for-profit organisation ECMSA takes
a lead in helping to shape and define the future and direction of the
industry. Originally established in 1962 as the European Chemical Market
Research Association, the organisation assumed its current role in 2000.
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