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Prisdorf, Germany,--December 18, 2003-- Elopak has announced it is to build a state of the art production plant in China as part of a strategy to increase the company's worldwide presence. Elopak has been present in China since 2000 with a representative office in Beijing, and have built a solid customer base. The establishment of a subsidiary in the country will enable a more efficient response to customer requests and significantly improve service and delivery times to the Chinese market. The new investment is a joint venture with the Japanese company Nippon Paper-Pak Co., Ltd., and Elopak is the majority shareholder with 75%. The venture will extend the existing relationship of over 10 years between Elopak and Nippon Paper-Pak, through Nippon Paper-Pak's licensee for Elopaks Pure-Pak® carton in Japan. China is currently experiencing a substantial growth in the liquid food market and a local presence is mandatory if we are to be part of this opportunity," says Bjørn Flatgård President & CEO of Elopak who signed the joint venture agreement in Tokyo on Tuesday last week. "Elopak is developing strongly with a focus on organic growth within our core segments and increased attention towards innovation, and with this new joint venture we will be able to bring state of the art technology and solutions into the Chinese market," he continues. The first phase of the investment will be in a manufacturing plant that will supply a range of products and services to Chinese customers. The manufacturing plant will print and convert materials for beverage cartons using state of the art technology and have a capacity of about 700 million cartons a year. The principle product will be Pure-Pak® cartons that are formed and filled at the customers' location, using Pure-Pak® filling equipment for fresh milk, aseptic juices and speciality products. About Elopak Elopak is one of the world's leading suppliers of packaging systems for liquid food products and develops, manufactures and sells complete systems for packaging of non-carbonated liquid food products. In 2002, the company, employing 2,000 staff excluding joint ventures, and had a turnover of approximately 4 billion NOK. Elopak is well known as supplier of gable top cartons through its Pure-Pak® system and has now extended its portfolio by producing a range of plastics packaging. As a full systems supplier with organizations and associates in more than 40 countries and customers in over 100, the Elopak Group seeks to bring its international expertise and product technology to new markets. About Nippon Paper-Pak NIPPON PAPER-PAK is a subsidiary of Nippon Paper Industries under Nippon
Unipac Holding Group, one of the world's largest paper manufacturers.
NIPPON PAPER-PAK has been the licensee of the Pure-Pak® system in Japan
since 1965 (then a division of former Jujo Paper Co., Ltd.) and has kept
the top position in the Japanese gable-top carton market. Click here to view more current news articles Did you find this material interesting? Comment via FEEDBACK
Source: Elopak
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