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August 3, 2005

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Convenient Microwave Packaging Paperboard Tray

Seattle, WA, USA--(Jobwerx News)--Microwavable tray from Graphic Packaging consists of aluminum and polyester laminated to a paperboard base and outperforms others.

Graphic Packaging International (GPI), (NYSE: GPK) introduces a new material to the packaging industry called MicroRite consisting of aluminum and polyester laminated together to a paperboard base.

MicroRite packaging has been available for several years in Canada for baked pies and entrees and in Europe for lasagna. In April the package made its U.S. debut with "Cape Cod Cuisine," a new line of gourmet-quality seafood products from Raw Seafoods, Inc. located in New Bedford, Massachusetts.

GPI, a leading provider of paperboard packaging solutions to the beverage, food and other consumer product industries, is dramatically expanding the options for both marketers and consumers with microwave packaging that cooks foods quickly and evenly, while leaving the food moist and tender.

"Raw Seafoods Inc. wanted to respond to growing consumer demand for convenience by offering high quality seafood products that can be cooked easily and quickly in a microwave oven with no mess. They wanted a package that would work with the microwave to cook their products thoroughly and quickly, without making the food dry or tough," explains Eric Metcalf, manager of market development for Graphic Packaging. "Historically, these results are only achieved in a conventional oven, which requires lengthy cooking times."

MicroRite met that need with a deep, dual ovenable paperboard tray which cooks food evenly. The package delivers the ultimate in convenience to consumers, providing them with oven-quality results in microwave time. Additional benefits of the packaging tray are that it provides for fast, easy cleanup - just toss the package.

"In December of 2004, we asked Graphic Packaging to provide us with an oven-ready, microwavable tray that would outperform any package on the market - and they responded with speed and innovation," says Scott Hutchens, vice president of Raw Seafoods. "The project went from concept to having product on the shelf in five months. By April of this year, we were using MicroRite technology to launch our new line in King's Supermarkets, a 27-store chain in the New York/New Jersey area."

"We're having great success in the marketplace with MicroRite trays," adds Hutchens. "They ensure that the final cooked food product has the quality that both our company and our customers demand."

According to Graphic Packaging's Metcalf, MicroRite is also suited for family-sized entrees such as lasagna and meat casseroles and the company is actively exploring options in these markets.

Graphic Packaging Corporation is a leading provider of paperboard and integrated paperboard solutions to beverage and consumer products multinationals.

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