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Innovative packaging design
Manufacturing News Center
Birmingham, UK, --January 10, 2004-- This year’s Total Processing
& Packaging expo in Birmingham, UK, will feature a spin-off event within
the show, entitled Total Innovation Design Centre Excellence, will highlight
the latest developments in the field.
The concept is being sponsored by a number of companies including Rexam,
Faraday Packaging Partnership and the Field Group.
The event, which will take place from 29 March to 1 April 2004 at
the Birmingham NEC, will cover 50,000 square metres.
The organizers are confident that the design center concept will effectively
demonstrate the importance of innovative packaging design to the overall
success of a product, and industry experts have already expressed their
interest in the event.
The show will include futuristic displays, an interactive CADCAM master
class with Delcam, a full seminar program and the opportunity to talk
to a range of experts from sponsoring companies.
The Total Innovation Centre of Excellence has been formulated to reflect
the growing influence of design and innovation on the marketing of new
products. As a result, the centre is planning to run the 2020 Vision Design
Challenge, an event targeted at the packaging industry and all involved
in the supply chain. The concept will allow design groups to showcase
what could be on the market in 2020.
The centre will not only provide a showcase for structural and graphic
design, it will also provide an area in which all parts of the packaging
supply chain can call on a range of experts for authoritative advice on
technical problems and design challenges. In addition a visitor trail
service is planned to direct visitors to relevant companies and associations.
The Total Processing & Packaging event itself promises to cover a whole
range of topics. For example, there will be an interactive debate on the
controversial issue of child resistant packaging within the Total Pharma
Centre of Excellence Seminar Theater.
A great deal of debate surrounds the inherent child resistance of blister
packaging, which is soon to be covered by a new European Protocol similar
to that governing child resistant containers. Considered by some to be
a rebuff to the blister pack, the interactive debate will be led by M.Y
Healthcare and the Processing and Packaging Machinery Association. Each
will provide an alternative solution to the question “which packaging
concept is best?” before the debate is thrown open to the audience.
Among the other seminar highlights, which will examine the synergies between
food and pharmaceutical manufacture, are the escalating problems of counterfeit
goods and the Processing and Packaging Machinery Association’s Safety
Passport Scheme for visiting engineers.
Total Processing and Packaging 2004 will be one of Europe’s largest packaging
industry events. The show claims to combine the traditional strengths
of the leading UK exhibitions - Pakex, the PPMA Machinery Only show and
Reed Exhibitions processing shows Eurochem and Interphex - while placing
an increasing emphasis on all elements of the packaging and processing
value chain.
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Source: Total Processing and Packaging
Show 2004
or call Rosalind Brown on + 44 (0) 1253 729 000
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