CHICAGO, Illinois--April 02, 2004-- New Product Introductions at Kitchen/Bath Trade Show Aim for Simplicity, Solving Real Consumer Problems and Making Life Easier.

Homeowners just aren't wowed by glitzy bells and whistles, anymore. Today, the secret to piquing the interest of consumers is: make it simple.

In keeping with that premise, Maytag Corporation (NYSE: MYG) is introducing a host of new products at the 2004 Kitchen/Bath Industry Show (K/BIS) that seek to make life easier for consumers. The trade show runs April 2-4 at Chicago's McCormick Place. The innovations range from a breakthrough laundry product that deodorizes clothes without washing them to a cooking product that increases cooking capacity and performance without taking up extra space. All told, the products paint a clear picture of Maytag Corporation's dedication to creating the everyday innovations consumers want.

"People have enough frustration and confusion in their lives," said Bill Beer, president of Maytag Appliances. "They aren't necessarily looking for the latest gizmo or some cutting-edge technology. They want appliances that cut down work time, eliminate effort and make life easier. With products like our Maytag(R) Neptune(R) Drying Center and our Jenn-Air(R) French Door Refrigerator, Maytag is responding to that consumer demand in a way no other manufacturer can match."

Here is an overview of the key Maytag appliance introductions at K/BIS.

Jenn-Air(R) Brand
French Door Refrigerator

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