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2007-06-22 News Release
Amcor PET Packaging Supplies
Bottles for Floor Cleaners
Method Products, Inc., San Francisco, CA has relaunched its new method
All Floor Cleaner line in 25-ounce oval PET bottles from Amcor PET Packaging.
The larger-sized, functional and ergonomic bottle is an extension of
the company’s Omop system which features a starter kit in an oval
carrying pack. (The kit contains a disassembled mop, microfiber mop pad,
compostable sweeping clothes and a 14-ounce round starter bottle of cleaner.)
The aesthetically pleasing oval Omop system is just one example of how
method has made its mark in household products by breaking away from the
utilitarian look long associated with that category. Additionally, the
company has a strong environmental stance which includes the use of biodegradable
ingredients in its formulation and “most readily” recyclable
packaging for its containers.
“Why do people hide their products under the sink? Well, we’re
not really sure, but we think it’s shame. And at method, we prefer
to be shame free, so we use design to give you an aesthetic experience
you can take to the top of the counter. It sure does make cleaning more
convenient,” its website whimsically proclaims.
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Relaunch of method's All
Floor Cleaner line in new 25-ounce oval polyethylene terephthalate
(PET) bottles from Amcor PET Packaging. Click
Here for High resolution image. photo: AMCOR |
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In keeping with its aesthetic and function mantras, method challenged
Amcor to push the PET bottle blowmolding envelope to support the relaunch
of the Omop 25-ounce size cleaner in a new oval shape.
“The previous bottle was in a non-method looking shape and we wanted
to change that to be more consistent with our design philosophy. Initially,
the Omop bottle we conceptualized for the relaunch was round, but we found
that it didn’t give us the shelf ‘pop’ we wanted. We
then designed a unique raised oval bottle and challenged Amcor to develop
a unit tool for it. We knew that the curved oval perimeter coupled with
an oval label panel would push the manufacturing envelope. Our goal was
to be able to blow a ‘clean’ bottle without unsightly ‘touch’
marks—also it needed to allow efficient labeling,” explains
Jason Crouch, project manager, method.
“When method first came to us, they were looking at a round bottle
with an indented label panel, which was also round. We tried to meet the
dimensional requirements of putting a 25- ounce fill in a round bottle
and found that wasn’t possible. We then began to work together on
ideas to solve the capacity and dimensional issues, while also providing
shelf appeal,” explains Patrick Mallon, project engineer, Amcor.
To help method visualize the concepts, Amcor provided the company with
three-dimensional color images—complete with label placement. One
of the challenges was how to produce the deeply-dented front and back
label panel.
“The challenge with the label panel is that the raised metal in
the blow cavity which creates the bottle indentation got very close to
the preform. Ideally, you want some clearance between the preform and
the blow cavity to facilitate the blow molding process,” Mallon
says.
The Amcor/method team worked together to redefine the maximum parameters
of the indentation so that the bottle could be consistently blown, but
still provide the desired packaging aesthetics and function.
“That’s why we love working with Amcor. We can tell them what
we want to achieve and instead of telling us what isn’t possible,
they go out of their way to push the envelope. This is particularly important
for a company such as method. Our goal is to integrate both function and
beauty and we feel this bottle does both,” Crouch says.
The 25-ounce bottle is being used for two varieties—Lemon Ginger
Non-Toxic Floor Cleaner and Wood for Good Almond Non-Toxic Floor Cleaner.
Having just launched earlier in the year, initial feedback for the bottle
has been positive. “Everyone has been really happy with the performance.
The design really carries over to the function,” Crouch notes.
method was founded by Eric Ryan and Adam Lowry. They had met in high school
and later became roommates in San Francisco. In 1999, Ryan came up with
an idea. He had experience in style and branding, and he mentioned that
he was thinking about introducing design to the home care industry. And
he just so happened to have met a talented local graphic artist willing
to work for deferred pay.
Lowry was a chemical engineer from Stanford University with a degree in
environmental science. He realized that he could use his expertise to
create naturally-derived, biodegradable formulas for the products Ryan
had in mind. And method was born. For more information visit: (www.methodhome.com).
Amcor PET Packaging's Diversified Products division has been established
to help consumer products companies achieve innovation, speed-to-market
and product differentiation. The business unit focuses on bringing unique
packaging solutions to market segments such as personal care, food and
liquor.
Amcor PET Packaging is the leading manufacturer of PET (polyethylene terephthalate)
plastic packaging for the global beverage, food and non-food industries.
Read a recent press release about - Injection molded polypropylene
container from RPC Blackburn provides an easy to store, attractive
and convenient packaging that enhances the overall product.
Plastic
Packaging Jobs - Post Employment Opportunity!
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