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Ball Introduces Sleek Can™ in North America at Cannex 2004

Manufacturing News Center

Denver, CO--May 27, 2004--The Sleek Can™, an elegant take on the popular 12 oz. aluminum beverage can, is being introduced in North America by Ball Corporation (NYSE: BLL) at Cannex 2004 in Denver, Colorado.

The Ball Sleek Can features a smaller 207.5 diameter while still offering consumers 12 ounces of their favorite beverage. Its sleek look promotes premium product associations and its unique dimensions make it stand out from the pack.

"The Sleek Can has the potential to define a new beverage category, just like the 8.4 oz. (250 ml) can has done for the energy drink market," said Bob Tettero, Ball's manager, marketing. "Packaging plays a crucial role in the consumer's purchase and consumption decisions. The Sleek Can is another tool our customers can use to help differentiate their products."

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