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2007-03-01 News Release

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Automotive coatings solutions offer more individuality

The silky soft appearance of automotive coatings, surface finished with mat-effect paints, attracts drivers as if by magic.

Mat-effect paints of BASF Coatings, one of the world's leading paint manufacturers and a major international player in coatings, are one of the major trends trends which is causing a sensation at car shows all over the world, for example at the coming Auto-Salon Geneve (March 8 to 18).

Find Information and Suppliers of automotive clearcoats.

The texture of the car’s surface and its material are taking on special significance, complementing color as a major feature. Surface texture is a key factor for both women and men when it comes to individuality in purchasing a car. In addition to the color of the finish, the automotive design is taking on another stimulating dimension. No wonder that more and more cars with “mat finishes” are being presented at car shows.

BASF Coatings’ "Unglaced Porcelain“ is an example of mat-effect paints. Click Go for High resolution image. photo: BASF Coatings, 2007

Both industrial and private consumers desire more individuality for their cars, and a mat finish helps reach this goal. For instance, DaimlerChrysler’s SLK Class model is sporting a mat finish made of BASF Coatings’ mat-effect paints at the motor shows in Paris and Detroit. The colors are called Magno Allanite Gray and Magna Sabbia. To begin with, a small series was set up. The first project of this type jointly carried out by BASF Coatings and DaimlerChrysler was the highly successful Mercedes CLK class model, also named the “Armani Edition” in honor of the designer. The project ran from 2003 to 2004 and was a big success. However, in principle, any car can be finished with BASF Coatings' mat-effect paints.

The BASF Coatings color forecast sees the color white as the trend. It’s the perfect color for mat finishes, and BASF Coatings is already carrying out color styling activities for combining these two new trends.

Mat-effect paints are two-component clearcoats. The key difference between mat-effect paints and high-gloss lacquers is the addition of a matting effect that gives the clearcoat—the fourth layer of paint—a mat appearance that contrasts with the “standard” glossy finish. Currently the application of mat-effect paints is a special procedure that requires painstaking handling, since the paint cannot be finish-sanded or polished. In response, BASF Coatings is carrying out development projects to refine the clearcoat for use in the standard OEM application process.
And if the mat finish should need to be repaired after an accident, BASF Coatings has also developed paints for refinishing mat finishes. They can be used to repair any damage and restore the “mat gloss”.

Find information about BASF Coatings.

Read a recent press release about - This new transparent product for sealing metal surfaces differs from conventional electrodeposition coatings and has very high scratch resistant qualities.

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