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2006-10-10 News Release

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BASF automotive coatings Excellent cooperation with Land Rover

Important automotive OEM coatings related actions for the Land Rover plant at Solihull in England are carried out by the 23 BASF employees who work on site.

BASF Coatings supplies the automotive OEM coatings for the Land Rover plant at Solihull in England and rewards the confidence entrusted by Land Rover with its expertise.

"We have enjoyed a 5 year relationship with Land Rover, taking care of all materials for pretreatment and application of surfaces,” explains Mike Grandy, Key Account Manager for Ford of Europe. Units are produced in a two-shifts-per-day operation, and they include the models Range Rover, Discovery, Range Rover Sport and Defender. The BASF Coatings’ team on site is well equipped for their job: In addition to the Account Manager, the Process Leader, the Materials Controller, the Application Technician, and the employee responsible for the Quality Operating System (QOS), 16 other BASF Coatings technicians are working on site. The team is in constant contact with the customer and can address its needs directly.

Find Information and Suppliers of OEM clearcoats.

The BASF Coatings team at the Land Rover plant in Solihull, England, is well represented: 23 employees of the Coatings expert are here on site. Click Go for High resolution image. photo: BASF

BASF Coatings supplies Land Rover with paints for cathodic electrodeposition (CathoGuard 310), 15 primers, 21 basecoats, and 2 clearcoats. In addition, BASF Coatings is responsible for 13 pre-paint application process steps. However, it was not only its paint competence that contributed to Land Rover's success. BASF Coatings is also integrated in current workflows at Land Rover and Ford in Total Value Management. The coatings expert also uses fresh ideas to suggest potential improvements or cost-cutting within the overall workflows. Last year BASF Coatings was nominated for the Henry Ford Award as part of Ford’s global assessment program for its idea, the only one to be put forward from the Solihull site. The NIR® MICROSPOT REPAIR System for OEM clearcoats could lead to significant costs savings each year. Minor repairs are carried out directly at the paintline, and now it only takes five minutes for coatings to dry and harden, rather than the 30 minutes required previously.

BASF Coatings AG, part of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them.

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Read a recent press release about - Like sleeping on cloud nine with a new, especially flexible variant of a melamine resin thermoset foam developed by BASF.

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