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2006-10-28 News Release

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BASF new coatings application center for automotive segment

BASF opened a new application center in Mangalore for the development of automotive OEM coatings and to provide customer support to the Indian automotive market segment.

BASF strengthens commitment to customer service in the Indian growth market offering environmentally friendly products and coatings processes. BASF Coatings (India) Pvt. Ltd. is a wholly owned subsidiary of BASF Aktiengesellschaft.

“This state-of-the-art center allows us to work very closely with our automotive customers in India and provide them with tailor-made solutions,” said Dr. D. Ramkumar, Chief Executive of BASF Coatings in India. “It will help us to significantly strengthen our offerings to an automotive market that is growing strongly,” Ramkumar added.

Find Information and Suppliers of automotive coatings.

The new application center which was inaugurated by Dr. Andreas Kreimeyer, member of the Board of Executive Directors of BASF Aktiengesellschaft, offer the state-of-the-art testing facilities such as conveyorized, advanced electrostatic bell applicators. It also allows simulation of the conditions of any paint booth. The world-class equipment puts BASF in an excellent position to increase its offerings to customers and expand its market share in Indian the growth market.

BASF new coatings application center in Mangalore, India for the automotive market. Click Go for High resolution image. photo: BASF

“BASF Coatings is well positioned in both Asia-Pacific and in India and has ambitious goals for all of its three coatings business units: Automotive OEM Coatings, Automotive Refinish and Coil Coatings. Our investment underscores our commitment to our customers in this important market,” said Kreimeyer.

The new application center which was inaugurated by Dr. Andreas Kreimeyer, member of the Board of Executive Directors of BASF Aktiengesellschaft. Click Go for High resolution image. photo: BASF

The supply of coatings technologies with a strong economic and ecological performance plays an increasingly important role in India. BASF is very experienced in these technologies and is ready to offer a new generation of automotive coatings as well as economically and ecologically advanced integrated coatings processes to automotive manufacturers in the region. The application center will demonstrate these technologies to its customers at the laboratory scale.

Prasad Chandran, Chairman of the BASF Group in India said: “The automotive sector is one of the fastest growing sectors in India. BASF in India, with its global network and exchange of experience, is a committed partner in this growth. The Coatings Application Center is a further step in achieving supporting our strategic guideline of helping our customers to be more successful.”

Find more information about BASF.

Read a recent press release about - BASF will showcase Accelerator solutions designed to help pharmaceutical companies to be more successful at the AAPS exposition.

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