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2006-10-16 News Release
Styrenics Specialty Plastics new shades of white BASF’s design factory has developed for its Styrenics Specialty Plastics new shades of white specifically for the manufacturers of electronic devices.
BASF is responding to the trend that white has now entered the realm
of consumer electronics. White, a color that, at the latest since the
advent of the iPod from Apple, no longer stands only for the “good
old white” used for refrigerators, washing machines and the like.
Be it for MP3 players, beamers, cellular phones or laptops, it is an undeniable
fact that white has now entered the realm of consumer electronics. BASF’s
design factory is responding to this trend with new shades of white developed
specifically for the manufacturers of electronic devices. EverWhite, that
is the name of the new color cornucopia.
Whereas the familiar RAL color chart only contains five shades of white, the design factory has expanded on the concept and is now offering 12 shades of white in gradations ranging from extremely white to slightly tinted. The new color shades have a particularly significant advantage: they are highly color stable and prevent the yellowing encountered with parts made of plastics dyed white. Moreover, plastics dyed with EverWhite color shades stand out for their high mechanical stability, a sought-after property exactly for coloring with white since this requires more color pigments than darker colors do. “The more pigment is added, the greater the impairment of the mechanical properties of the plastic such as its impact strength and flowability. We have now considerably improved this aspect with our EverWhite color shades,” explains Norbert Mosbach, head of the technical dye laboratory of BASF’s design factory. Today, the design factory can already offer more than 1700 different white colorations for a wide array of sectors. When it comes to electronic devices, coatings in black and silver have dominated until now for housings made of PS, ABS and PC/ABS. “Due to the trend towards white, there will be an increased use of highly color-stable styrene plastic specialties that no longer have to be coated, thus saving on system costs. Precisely high-end producers are increasingly turning to the more color-stable plastic specialties,” says Dr. Christian Bonten, head of the design factory, as he explains the developments in the area of consumer electronics. The design factory is an integral part of a new service package that
is ear-marked for product engineers and industrial designers and that
has been on the market under the name PlasticsPlus design since May of
this year. BASF experts can provide a selection of colors and also give
advice on choosing the optimal production process, on creating designs
that are right for plastics as well as on making a pre-selection of the
suitable material. This service package also includes the issuing of color
certificates and the assurance of uniform color standards worldwide.
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