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2006-11-19 News Release

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Packaging supplier makes Healthy connection

The outside PET sales arm of packaging supplier Ball Corporation connects with Healthy Hydration for best-in-class package.

Healthy Hydration, LLC, Englewood Cliffs, NJ, is launching its new WATERPLUS** Organic enhanced waters in proprietary 18-oz. Heat-Tek* PET bottles from Ball Corporation

Find Information and Suppliers of PET bottles.

Healthy Hydration wanted the bottle for its new product to have a unique, high-impact look to differentiate WATERPLUS from other enhanced waters on the market. It turned to its packaging supplier and Ball's outside PET sales arm, Zuckerman Honickman (ZH), King of Prussia, Penn., for a solution, and ZH brought Healthy Hydration and Ball together to develop the bottle.

Healthy Hydration provided the Ball packaging innovation team with concepts of the bottle it envisioned for WATERPLUS which included a sloped dome and straight, slim cylinder. Ball quickly turned the Healthy Hydration design into a functional bottle by incorporating a new, patent-pending label panel into the design to achieve the desired look.

Ball Heat-Tek PET Bottle. Click Go for High resolution image. photo: Ball Corp.

The 18-oz. bottle's label panel is longer than normal, adding to its sleek appearance. Ball provided reinforcement in the label panel in order to minimize the need for visible hoop rings and other vacuum relief features. The bottles include an UV inhibitor to protect any sensitive ingredients.

"Ball has been a great development partner," says Lance Collins, Healthy Hydration founder and chief executive officer. "They were able to turn our idea into a real, functional bottle very quickly. We now have an original, best-in-class package that communicates the state-of-the-art health benefits of WATERPLUS, which delivers the first-ever organic flavor and sweetener system for a ready to drink enhanced water."

According to Healthy Hydration, WATERPLUS Organic is a state-of-the-art, natural and organic vitamin, antioxidant and electrolyte enhanced water. It is available in five flavors, Dragonfruit Kiwi, Orange Tangerine, Passionfruit Citrus, Acai Berry and Fruit Punch. All flavors contain 50 calories per 8-oz. serving, high antioxidant/vitamin levels, 100% RDA of vitamin C, 20% vitamin E, 10% vitamin B complex and no artificial colors or sweeteners.

Healthy Hydration, LLC, Englewood Cliffs, NJ, was founded in 2006 in response to the consumers' desire for organic products. We stick with the basics to balance the nature of pure water without making chemically laden beverages. The company's primary beverages are WATERPLUS Organic flavored water beverages enhanced with various nutraceutical ingredients such as Electrolytes, Extra-C, Antioxidants, Vitamins and Energy and the WATERPLUS Unflavored line of vapor-distilled water enhanced with electrolytes and essential minerals. Consumers will soon be able to find these exciting new products in supermarkets, grocery and convenience stores across America.

The Zuckerman Honickman name is synonymous with the beverage industry. For over a century, Zuckerman Honickman has been a leader in the beverage packaging industry, with a reputation for excellent customer service, superior buying power and industry know-how.

** WATERPLUS is a registered trademark of Healthy Hydration, LLC,
* Heat-Tek is a registered trademark of Ball Corporation.

Find information about Ball Corproation.

Read a recent press release about - A supplier of high quality metal and plastics packaging products, Ball, will close two manufacturing facilities in North America by year end.

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