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2006-08-24 News Headlines

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Beverage can colored tab is a billboard for brand identity

Ball Corporation, a supplier of metal and plastics packaging products, launches new technology for laser-incised tabs bringing added value to beverage cans.

The first to bring new laser-incised tabs from Ball Corporation (NYSE: BLL) to the market is Go Fast Sports and Beverage Co. of Denver, Colorado. The laser-incised tab is a solid, colored tab that provides space for a small "billboard" for brand identity, advertising or promotional messaging bringing added value to the beverage can. Tabs featuring Go Fast's logo branding will be included on all Go Fast! Energy Drink packaging beginning in September 2006.

Find Information and Suppliers of beverage packaging.

Go Fast Sports & Beverage Company is the producer of Go Fast Energy Drinks and Go Fast Sports Apparel. Go Fast Energy Drink is a preservative-free, flavorful energy drink packaged in both 8.4 and 11.9 oz cans and available in both regular and light formulas.

"We are excited to work with Ball Corporation as the commercial launch customer for this new technology," said Troy Widgery, Founder, Go Fast Sports & Beverage Co. "Ball has always understood Go Fast's position as an independent, innovative company, and we are always working to maintain the highest quality product and strongest integrity possible with our product and packaging," Widgery continued.

Laer-Incised Tab for branding. Click Go for High resolution image. photo: Ball Corporation

Ball uses state-of-the-art computer and laser technology to provide messaging flexibility, making it possible to engrave letters, numbers, drawings or symbols on the tabs. The laser-incised tab's technical performance is equal to that of existing tabs.

"Beverage cans have defined the energy drink category and are increasingly used in growing, upscale categories, such as wellness beverages, where product differentiation and image are key concerns," says Michael D. Herdman, president, Ball Metal Beverage Packaging Division, Americas. "Laser-incised tabs are a perfect fit for categories like these and we are pleased that Go Fast is taking advantage of this new opportunity to convey its unique messaging in an innovative, distinctive and polished way."

Ball is the largest manufacturer of specialty beverage cans in North America, and the exclusive manufacturer of laser-incised tabs for this market under license from CanDO International Ltd., the holder of the U.S. patent and various foreign patents for laser-incised tabs. Laser-incised tabs are a new addition to Ball's current specialty can and promotional tab offerings, which already include a large variety of can sizes and colored tab options.

Find Information about Ball Corporation.

Read a recent press release from Ball Corp. about - 'Ball Corporation new licensing agreement with UCC will allow for the manufacture of light weight aluminum bottles, used for a wide variety of beverages, outside Japan.'

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