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2006-09-21 News Release

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Beverage packaging a tingle and kick from the can

Premier packaging provider to present innovative beverage containers for the new hip drinks at Brau Beviale to be held in November in Nuremberg.

New beverages which match the urban lifestyle culture only become real fast sellers in the can. Ball Packaging Europe will be presenting three successful examples alongside other innovations at this year's Brau Beviale to be held in mid November in Nuremberg.

Find Information and Suppliers of beverage containers.

Rich Prosecco in the 200 ml aluminum beverage can. Click Go for High resolution image. photo: Rich Prosecco

Rich Prosecco in the Ball Packaging Europe 200-ml aluminium can has been celebrated as the new in-drink this summer in all hip magazines. Not least thanks to the jet-set queen, Paris Hilton, who having been won over in summer 2006 as advertising ambassador for the sparkling wine in the can, made the innovative beverage popular at celebrity parties. The idea to offer Prosecco from the Treviso area of Italy in the golden coloured can was the brain-child of Austrian Gunther Aloys who "added a new exciting facet to the beverage range which will attract a dynamic modern target group“. The grapes for the Rich Prosecco ripen on the slopes of Pieve di Soligo and are refined to Frizzanti according to age-old tradition at the Cantina Colli del Soligo vineyard. Rich Prosecco in the can is being marketed in Austria and Germany through various retail chains.

The first twin can world-wide was launched on the Austrian and German markets early 2006 - as an innovative container for the new Conelly Cocktails. Click Go for High resolution image. photo: Conelly Cocktails GmbH & Co. KG, Austria

The first twin can world-wide has also been initially launched on the Austrian and German markets this year - as an innovative container for the new Conelly Cocktails. In the TwinCan, cocktails become convenience products and are now even ideal for consumption on the move. The TwinCan consists of two 150-ml cans, one for the mixture of spirits and one for the fruit juices, and these are linked together by a plastic ring. The fresh flavour of the fruit juices is retained longer because they are kept separate from the alcohol. Preparation is delightfully simple and takes just 30 seconds: First shake the cans, separate them and open them. Then pour the mixture over ice, shake briefly and the cocktail is ready. The advantage is the practical single-serve portions. It is no longer necessary to purchase and store the individual ingredients.

The Conelly Cocktails are available in five different varieties: Tequila Sunrise, Sex on the Beach, Ladykiller, Mai Tai and Planters Punch.

Find more information about Conelly Cocktails GmbH

Cafe Kiss - a cappuccino drink with vodka in the 200 ml beverage can. Click Go for High resolution image. photo: Ball

A new cappuccino cocktail is focused on the Ball Packaging Europe can: "Cafe Kiss“ is a cappuccino drink with a lacing of vodka which was launched on the United Kingdom market in the 200-ml Slimline can in the spring of 2006. A capsule (widget) inside the can ensures the typical cappuccino froth head when the can is opened. The coffee cocktail is aimed at the 25 to 45 year-old group of consumers who know how to enjoy life and is currently on sale in selected bars and clubs and also from the British retail chains Tesco and Spar.

You can visit Ball Packaging Europe at the Brau Beviale from 15th to 17th. November 2006 in Nuremberg, Hall 4, Stand 109.

Find Information about Ball Corporation.

Read a recent press release about - Ball Corporation, a supplier of metal and plastics packaging products, launches new technology for laser-incised tabs bringing added value to beverage cans.

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