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2006-10-27 News Release

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Chemicals company introduces shelf life indicators for perishable foods

Ciba Specialty Chemicals and FreshPoint present OnVu, the revolutionary new time temperature indicator system that shows the freshness of perishable goods at a glance.

At Stand B 069 in Hall 4 at the Emballage trade fair in Paris from November 20-24, 2006, Ciba Specialty Chemicals and FreshPoint will present the OnVu* time temperatures indicators (TTIs) that record the accumulated effects of time and temperature of perishable foods.

Find Information and Suppliers of smart packaging.

. First OnVu time-temperature indicators for fresh meat and dairy products attract wide interest
. New generation being developed for products with longer shelf lives
. Freshness check at a glance, increased consumer convenience and confidence, enhanced reputation of brands

“The first OnVu TTIs, designed for meat, fish, dairy products and convenience food with a shelf life of 5-6 days at 5°C, have attracted great interest and are being widely tested in the industry,” said Hermann Angerer, Global Head of Ciba Specialty Chemicals’ Coating Effects Segment. ”A new generation of TTIs, designed for products with a shelf life of one week and more, such as processed meats and specific dairy products, is currently being developed.”

Freshness check at a glance – OnVuTM time-temperatures indicators record the accumulated effects of time and temperature (meat pack). Click Go for High resolution image. photo: CSB

The most common causes of spoilage of chilled food and beverages are too high temperatures during storage and transport. OnVu TTIs allow producers, retailers and consumers to check whether perishable products have been correctly stored and supplied, thus helping to enhance consumer convenience and confidence, strengthen the reputation of brands using them and optimize shelf life.

FreshPoint, founded in Switzerland in 2003 on the basis of research done by Professors Yoav Eichen and Dietrich Haarer, the company continues R&D work in labs in Israel and Germany. FreshPoint is active in innovation in the area of smart packaging and the first product to be commercialized is a novel pigment-based time-temperature indicator.

OnVu TTIs are supplied either as printing inks or labels and can in principle be used for any product that is sensitive to temperature. They give a visual summary of a product’s accumulated chill-chain history, recording the effects of both time and temperature. Every indicator is tailored to the shelf life and optimum storage conditions of the product it is designed to monitor. By providing essential information on chill-chain history, OnVu TTIs also help to optimize shelf life, since suppliers and retailers will no longer need to discard products prematurely to cover for potential spoilage, caused, for example, by incorrect storage.

OnVu TTI technology relies on the properties of pigments that change color over time and when temperatures fluctuate. The label or display consists of a reference color and an OnVu TTI. Once activated by a suitable light source, the TTI first becomes dark and then grows progressively lighter as time passes and also if and when the ambient temperature rises. Exposure to higher temperatures than those prescribed, therefore, accelerates the lightening process of the color. When the activated color attains the same shade as the reference, the product has reached the end of its shelf life.

* Late in 2004 FreshPoint and Ciba Specialty Chemicals signed an exclusive global agreement for the development, marketing and global sales of time-temperature indicators. OnVu* is a result of this cooperation.

Find Information about Ciba Specialty Chemicals.

Read a recent press release about - Ciba Specialty Chemicals and Max Planck Institute to develop novel conductive materials for printable organic electronics.

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