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2006-11-02 News Release

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Ciba Specialty Chemicals Xymara effect pigments

Ciba Specialty Chemicals launches website for unique visual effects in industrial design, setting new industry standards for pigments, colors and allowing 3D visualization.

The new Xymara* novel website, from Ciba Specialty Chemicals, sets new industry standards for the presentation of high-quality colors and effects on the web, allowing 3-D visualization at different angles. The website has been set up to help designers, marketing experts and colorists develop unique visual effects in industrial design for a wide variety of applications, expanding the design scope at every stage of the value chain.

Find Information and Suppliers of effect pigments.

Xymara* Pearl 100 and Xymara* Gold 300 series, Ciba's exciting new product range of effect pigments for the Imaging and Inks industry, are based on a layer-substrate principle, where platelets of Mica are coated with thin layers of metal oxides such as TiO2 and / or Fe2O3.

“Striking, attractive designs help to sell products,” says John Coy, Global Head of Business Development in Ciba Specialty Chemicals’ Coating Effects Segment. “The website welcomes users to Ciba’s world of effects. It is designed to facilitate the creation of full visual effects and expand scope at every stage of the value chain by providing users with inspiration, ideas and expertise. Its novel “Effect Explorer”, which enables users to view effects and colors on different objects, accelerates and streamlines design procedures.”

Xymara.com allows objects to be visualized in 3D, in different forms, at different angles and against different backgrounds. Click Go forHigh resolution image. photo: Ciba

The website (xymara.com), which is updated daily, features news, views and stories as well as examples of value-adding effects and colors. It also provides information on upcoming events relevant to the world of colors and effects in industrial design and reports on the most important shows worldwide.

The “Effect Explorer” allows unprecedented three-dimensional visualization of colors and effects in different forms, at different angles and against different backgrounds. It supplies details of the effects, their origins and how they have been created; it tells the story behind the style and gives recommendations for suitable applications.

Users can also obtain information on the broad range of Ciba* Xymara effect pigments, which include pearlescent, metallic, velvet, mirror, fluorescent, rainbow, and marker. They can discover how these can be combined with traditional pigments to produce an enormous variety of unique designs suitable for automotive, packaging, paper and graphics, electronics and consumer goods amongst many other applications.

The effects created using XYMARA effect pigments – silver white, interference, gold and metallic lustre effects are created by the interaction of transparency, refractive index, multiple reflections and can be used in the following applications:

Packaging
PVC wall covering
Security and branding
Decorative laminates furniture and flooring

The printing processes for the XYMARA effect pigments are:

Gravure and flexography
Offset
Screen
Intaglio

* Ciba and Xymara are registered trademarks of Ciba Specialty Chemicals.

Find information about Ciba Specialty Chemicals.

Read a recent press release about - Ciba Specialty Chemicals and FreshPoint present OnVu, the revolutionary new time temperature indicator system that shows the freshness of perishable goods at a glance.

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