The point of sale system, from Artform International, consists of graphic and poster lenses. Photo courtesy of Eastman Chemical Company

Loughborough, England; Kingsport, Tenn., USA, March 10, 2005 - Jobwerx News - The Post Office Limited has introduced a new range of leaflet dispensing units which have been designed and developed specifically for this application by Artform International in Loughborough, England. The material, Eastar copolyester from Eastman Chemical Company (NYSE:EMN), was selected for its excellent clarity, impact and chemical resistance.

Artform International Limited, founded in 1968 in Leicestershire, is specialised in the design and manufacture of quality, three-dimensional point-of-purchase and shop equipment.

The Post Office Limited operates a network of around 15,500 directly managed and franchised branches throughout the UK. These offer a range of postal, banking travel, bill payment and financial services. With a rapidly expanding portfolio of services on offer, promotion of these services in-store is a key requirement.

The point of sale system consists of graphic and poster lenses, A4 and A5 leaflet holders and associated fittings including last leaflet retainers and inserts to accommodate 1/3 A4 leaflets.

“All items have to withstand heavy consumer usage – and the constant rearrangement of displays. In addition they have to be robust enough to withstand accidental impact – as units are often in quite exposed positions,” said Ian Stoakes, Artform’s business development manager. “Leaflet holders are designed to nest together and/or to connect so that the number and type of leaflets can be varied as desired. Flexibility was a key word as these display solutions have to fit all types of branches.”

“Eastar copolyester is particularly suitable for these injection moulded leaflet dispensers,” said Jorge Cortes, Eastman business market manager. “Parts made using Eastar copolyester offer more than just aesthetic appeal. The material's toughness, superior impact resistance and outstanding overall resiliency mean parts maintain their looks and performance – even through years of use. Eastar copolyester is easy to process and also lends itself to various types of fabrication techniques including sonic welding, spin welding and adhesion.”

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