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2006-11-05 News Release
The potential for packaging
differentiation
Thanks to new techniques in extrusion blow moulding, packaging pioneering
unveils how a polymer based plastic alternative for bottles helps the
cosmetics and personal care markets.
Eastman and its project partners present «Bb», a new innovative
packaging concept! Launched at LUXEPACK 2006 , «Bb» highlights
the potential for packaging differentiation that can be achieved with
Eastman’s pioneering material - The Glass Polymer EB062 - thanks
to new techniques in extrusion blow moulding (EBM) technology. It combines
innovative developments from Eastman and its four partners on this project,
Rebhan, Eurofragance, VALOIS and Pfeiffer.
Find
Information and Suppliers of cosmetic packaging.
Centred around Rebhan’s Extrusion Blow Moulding expertise, the concept
surfs on the latest packaging trends and opens a new way in the world
of water-based fragrances. Both the water-based perfume and lotion are
fragranced with a unique scent formulated by Eurofragance that renews
the classical citric lavender scheme with fruity-gourmand, mouth-watering
notes inspired from soft pineapple flavoured sweets that bring back memories
of childhood.
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Eastman Chemical Company
and its four partners on the «Bb» project
unveil an exciting evolution in luxury packaging for the
cosmetics and personal care markets with a new, sensory-stimulating
concept illustrated from the world of babies but designed
for adults. Click
Go for High resolution image. photo: Eastman |
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The thick-walled EBM bottles are the result of Rebhan’s extensive
developments in EBM manufacturing to create a new plastic-based alternative
for high-class cosmetics bottles.
With this step forward, Rebhan becomes the first packaging provider to
offer EBM THICK WALL technology to the cosmetics and personal care markets.
Rebhan is one of the major European players in development and production
of complete plastic packaging. Available in standard square, oval, round,
and customised shapes, the bottles deliver extensive potential for producing
high-quality, differentiated bottles for skin care creams, lotions, gels,
water-based fragrances and many other cosmetic products. They offer high
transparency, a glass-like appearance with an extra thick walled area
in the base, a low risk of breakage, the possibility for tailored finishings,
for example using colour or texture, and with an ultra-violet blocking
additive the bottles can be protected from yellowing.
Valerie Bouvignies, cosmetics and personal care marketing Europe, Eastman Chemical Company, and Co-ordinator of the «Bb» concept, comments:
“The strength of «Bb» lies in the various innovations,
successfully drawn together to highlight the vast potential for new, luxury
packaging for the cosmetics and personal care markets. Rebhan’s
success in adapting the EBM process to suit The Glass Polymer EB062 will
open new doors for these markets to achieve cost-effective, differentiated
packaging.”
The scent
Eurofragance, a Spanish company specialising in the design and manufacture
of fragrances, perfumes and flavours, developed a 100% water-based, 100%
allergen-free scent for both the perfume and the lotion. A fresh, tropical
fragrance of pineapple and sweet sugar, mingled with orange flower notes
and white musk undertones was selected. Eurofragance captures the sensations
and discovers new fragrances and reconstitutes all natural oils to the
limit from around the world.
Delphine Hitier, Export Area manager, explains: “We worked closely
with Eastman to illustrate Rebhan’s innovative use of The Glass
Polymer EB062 with a creative scented solution. We were looking to reflect
the purity of babies in a scent that would also appeal to adults by evoking
their sweetest childhood memories – a novel idea for the cosmetics
and personal care industries. To that end we opted for a unique fragrance
that would also meet new European regulations for 100% allergen-free,
non-alcohol based products.”
Perfume dispenser
For the «Bb» perfume bottle, VALOIS, the leading developer
of fragrance dispensing systems, chose its premium, best-selling VP4 pump
containing a brand new ‘Aqua’ feature. Due to be launched
to the market at the end of 2006, the ‘Aqua’ insert creates
a gentle, fine mist which improves ease of spraying. The plastics-based
pump was finished in aluminium to reflect the high-quality aesthetics
of the EBM bottles. Valois successfully devels, manufactures and markets
a variety of dispensing systems for the pharmaceutical, cosmetic and perfume
industries throughout the world.
“When Eastman asked us to become involved in the «Bb»
concept, we were delighted to be able to partner our own innovation –
Aqua – with this highly innovative development,” comments
Patrick Bousquel, Marketing Manager BU Dispensing System, VALOIS Perfumery
& Cosmetics.
The lotion
Eastman was able to draw on an exciting new innovation from within the
Company when developing the baby lotion. NutriLayer is a premium, natural
ingredient for topical skin and face creams, sun screens and lip care.
It is derived from non-genetically modified rice bran oil and provides
moisturising, antioxidant and soothing benefits in cosmetics and personal
care products.
James McCaulley, Eastman’s global market development manager, Personal
Care, comments: “The «Bb» concept provided an excellent
opportunity to demonstrate not only the versatility of Nutrilayer as an
ingredient for lotions as well as creams, but also to highlight how Eastman
works across its areas of expertise to deliver innovations to its customers.
Eastman is becoming a supplier that can handle both packaging and ingredients
for cosmetics and personal care products; an innovative and exciting step
forward for both industries.” Eastman Chemical Company manufactures
and markets chemicals, fibres and plastics worldwide, providing key differentiated
coatings, adhesives and specialty plastics products, and is the world’s
largest producer of PET polymers for packaging.
Lotion dispenser
Adding to the list of innovations, Pfeiffer, the leading manufacturer
of innovative dispensing systems, contributed a newly-designed dispenser
for the lotion. Intended for lotions and gels, the Cremosa pump, designed
by Dieter Bakic, is available in different volume and closure sizes. Regarded
as “la creme de la creme of design”, it offers a comfortable
finger mould for smooth handling and a three-point locking mechanism to
give strong protection against unintended actuation. Pfeiffer is a leading
producer of spray and dispensing systems for the cosmetic and pharmaceutical
industries.
“In the «Bb» concept we saw a good opportunity to present
our new cosmetic pump-design CREMOSA with other innovative partners. This
design fits perfectly to a broad variety of bottle shapes and sizes and
gives a luxury look to the complete packaging, “explains Stephan
Scheytt, Marketing & Product Management, Pfeiffer.
Read a recent press release about - Eastman Chemical Company announces
it has entered into a definitive agreement with Westlake Chemical Corporation
for the sale of its polyethylene
business.
Packaging
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