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2006-10-03 News Release

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Spectar copolyester resins for new POP display

Using the vacuum forming process Plano Trio achieves the right effect for their new point of purchase shoe display with sheets made of Spectar copolyester resins.

Transparency and high impact resistance were the main reasons behind Plano Trio’s, a design company, decision to use sheets made of Spectar* copolyester resins from Eastman Chemical Company when conceiving a POP display for Grendene’s point of purchase spots. The showcase has been used to display Grendene’s Rider shoes at sales spots in more than 85 countries around the world.

Find Information and Suppliers of copolyester resins.

According to Marcio Goncalves, a designer of Plano Trio, the company was highly-satisfied with the results achieved with sheets made of Spectar copolyester when using the vacuum forming process. "This raw material was first introduced to me during an event in Sao Paulo. We now have plans to create more parts with sheets made of Spectar copolyester in the future. The possibility of designing products with creative shapes combined with performance qualities such as transparency and good impact resistance, makes Spectar an exciting and interesting product for us", declares the merchandising designer.

Plano Trio Comunicacao is the first Brazilian group to offer the whole integrated communication cycle at the sale point, including design, merchandising, production, distribution logistics, merchandising teams management, organization of events and promotional marketing.

Grendene uses Eastman’s Spectar Copolyester for new point of purchase shoe display. Click Go for High resolution image. photo: Eastman

This was the first time Grendene had used Eastman raw material in its pieces. As mentioned by the company's supply sector, responsible for the development and purchase of the materials, sheets made of Spectar copolyester resins offer also other important advantages including UV- protection and easy formability. This last advantage creates a lot of creative potential for designers when conceptualizing a new display.

Grendene is the world's most advanced manufacturing company for PVC injected shoes. More than 140 million pairs are produced per year in 13 manufacturing units. Each one of these million footwear pieces that fit the feet of the consumers is the consequence of large investments in technology and a constant search for innovation.

With an exclusive research laboratory, Grendene has developed more than 70 different formulations, densities and performances for PVC. These raw materials are created to comply with the different characteristics of each brand and product. Its full-plastics, EVA and expanded PVC shoe lines are sold in more than 85 countries, of all continents.

Jefferson Garbelotti, Sales and Market Development Manager for Spectar in Brazil, explains the importance to Eastman of having large companies, such as Grendene, interested in using sheets made of Spectar copolyester. "We are, once more, commemorating the success of this raw material. Thanks to Plano Trio’s creativity we have the opportunity to display Rider shoes, which are manufactured by one of the most important companies of the shoe segment," ratifies the executive.

Pedro Fortes, general director of Eastman Chemical Company in Brazil, emphasizes the importance of this partnership, considering Grendene’s prominent position in the Latin American market, as well as on other continents. "The whole Eastman team is flattered by the knowledge that sheets made of Spectar copolyester can be found in sale spots for a Brazilian product that is highly-regarded around the world. Our thanks go to Plano Trio whose professionals had the vision and expertise to recognize the valuable qualities of our product."

Spectar Copolyester — The Strength to Create Spectar copolyester is Eastman's premier product for displays and fixtures. Spectar extrudes into plastic sheet that is crystal clear, tough, chemically resistant, odor-free, versatile, easy to work with, and affordable. Spectar accepts screen-printing, painting, and hot-stamping.

Imagine all the design possibilities . . .

• Extrudes into sheet that is exceptionally clear
• Won't turn white when exposed to most cleaning solutions
• Can be formed, sawed and joined with ease
• Offers more toughness and durability than acrylic
• Remove surface scratches and scuff marks with a common heat gun
• Many of the same excellent properties of polycarbonate at a lower price

* Spectar copolyester resins is a registered trademark of Eastman Chemical Company.

Find more information about Eastman Chemical Company.

Read a recent press release about - Manufacturer and marketer of chemicals, fibers and plastics worldwide and a FORTUNE 500 company, Eastman Chemical Company, has announced management position changes in the EMEA region.

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