Monday Night Football at the Superdome keeps on going with Energizer

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2006-09-23 News Release

Monday Night Football at the Superdome keeps on going with Energizer

Energizer announces support of Music Rising at special pre-game performance of ESPN's Monday Night Football at the Louisiana Superdome.

One of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power, Energizer, announces its support of Music Rising and the pre-game performance at the first professional event to be held at the Louisiana Superdome since Hurricane Katrina hit in 2005. Furthering the company's commitment to supporting the region which is so rich in musical tradition and heritage, Energizer will team with Real Networks' Rhapsody in offering an exclusive opportunity to download the live performance at the ESPN Monday Night Football Pre Game performance on Monday, September 25 at the Louisiana Superdome.

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The Music Rising pre-game performance will be an unforgettable musical experience when two of rock's most sought after bands, U2 and Green Day, perform their rendition of "The Saints Are Coming." The download via Rhapsody.com will be available that evening with all proceeds going directly to Music Rising and its Phase II initiative. Music Rising was formed in November 2005 by U2's The Edge, producer Bob Ezrin and Gibson Chairman and CEO Henry Juszkiewicz. Its first phase aided over 2,000 professional musicians to date. Phase II of Music Rising will focus on aiding churches and schools by replacing the lost or destroyed instruments from the hurricane disasters. Music Rising is administered by The Gibson Foundation.

Energizer is committed to keep the music going in New Orleans, a city known for its rich music history, through a $50,000 donation to Music Rising. Energizer has supported the victims of Hurricane Katrina since the disaster happened and continues their support as the online presenting sponsor of this unique download opportunity.

The Gibson Music Rising guitar. Click Go for larger image. photo: Gibson

In addition to the download, fans will have a chance post-event to bid on the first Epiphone Music Rising guitar produced which features the artwork seen on the t-shirt worn by U2's The Edge at the Grammys. Epiphone, a Gibson brand, is producing a limited quantity of these guitars for sale through Musicians Friend (musiciansfriend.com). All proceeds will go directly to Music Rising. The Music Rising Epiphone guitar ( Epiphone

) featured in the Energizer-Rhapsody auction will be the same guitar autographed by The Edge personally on the field during rehearsal for the pre-game performance. Energizer will match the winning bid of the Music Rising Epiphone guitar up to an agreed amount.

The guitar, available through Guitar Center (guitarcenter.com/musicrising/), captures the essence of the Gulf Coast’s musical tradition. A very limited quantity will be produced with all proceeds benefiting Music Rising and a pledge of $1 million in support. The Gibson Music Rising guitar features hand-painted designs using the colors of Mardi Gras. Each guitar will be individually painted and handmade so no two will be alike. All of the usual plastic parts (back plate, pick guard, toggle cover, truss rod cover) have been replaced by woods from the states affected by the hurricanes and the Music Rising logo, exclusive to this guitar, is etched into the pick guard. The Music Rising guitar is priced at $3,334.00 and is available through Guitar Center beginning in late December. The Edge will appear in VH1 public service announcements for the program at the end of November.

"We are honored to support this region along side with Music Rising," said Michelle McPherson, Energizer* e2* Titanium Technology* brand manager. "Music is an important part of our culture and is the driving force behind the Energizer e2 Titanium Technology battery platform which vows to keep the music going through New Orleans and across the country."

Energizer e2 Titanium Technology is the battery made for music devices - proven to be the best performing AA alkaline battery in CD Players and AAA alkaline battery in MP3 Players**, and has spent the year keeping the music going for underground, hip hop, punk rock, alternative and new artists across the country.

To download the exclusive Music Rising track The Saints are Coming, visit rhapsody.com/musicrising. All proceeds from the download will go to Music Rising ( musicrising.org or gibsonfoundation.org )

* Energizer, e2 and Titanium Technology are registered tradermarks of Energizer Holdings, Inc.

** Based on the ANSI Digital Audio test.

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