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2005-12-14 News Headlines

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Unique Silicones Offer Sensory Benefits For Skin Care Market

A delightful sensory experience with silicones from GE giving skin care products a smooth as silk feel that keeps consumers coming back for more.

To succeed in the competitive skin care market, products ranging from shower gels to body lotions to sunscreens need to do more than clean, moisturize, or protect – they must provide a delightful sensory experience to the consumer. GE’s Velvesil* DM silicone, the latest addition to GE’s Sensory Enhancement product platform, is intended to do exactly that. This unique multi-functional silicone copolymer network based on a new and patented chemistry, glides on effortlessly, and spreads easily to a light, long-lasting silky film leaving no residue. Velvesil DM silicone helps deliver consumer-perceivable, enhanced sensory benefits. The pleasurable experience of applying a skin care product containing Velvesil DM silicone may give consumers a positive overall impression of product performance and encourage repurchase.

“Whether cosmetic manufacturers are targeting the prestige or the mass-tigge skin care market, this unique silicone provides exceptional qualities that can make a product truly memorable,” said Beatriz Blanco, GE global marketing manager. “Not only does Velvesil DM silicone help deliver instant sensory gratification, it also provides other important performance properties such as thickening in anhydrous formulations and in the oil phase of emulsions. It also acts as a carrier for fragrances in shower conditioners/shower body lotions to enhance fragrance deposition and longevity after the wash. We believe once customers try a product with Velvesil DM silicone, they’ll keep buying it.”

Velvesil DM silicone is a patented, non-emulsifying silicone copolymer network dispersed in dimethicone that yields clear gels. With swollen silicone particles of about 40 microns, Velvesil DM silicone is perceived as silky, with a cushioning effect. The material spreads readily during application and provides a long-lasting, silky feel without residue.

Velvesil DM silicone is very versatile, with applicability for moisturizing and anti-aging creams and lotions, color cosmetics, sunscreens, and shaving products. The performance properties of Velvesil DM make it a preferred product for skin care wash-off conditioners. In addition to providing a unique sensory experience, both during and after use, Velvesil DM silicone acts as a carrier for fragrances to enhance fragrance deposition and longevity after the wash. Velvesil DM silicone can also be formulated in a wide range of hair care products such as rinse-off and leave-on conditioners. Velvesil DM silicone is an excellent choice for styling products especially for heat-styling applications. The material is easy to incorporate into formulations and is compatible with most commonly used cosmetic ingredients. It is stable across a broad pH range, enabling formation of products with high or low pH.

Other benefits of the Velvesil DM silicone include effective thickening for anhydrous formulations and the oil phase of emulsions, and the ability to be cold-processed for increased manufacturing efficiency.

*Velvesil is a trademark of General Electric Company. Velvesil and Velvesil cosmetic formulations are protected by one or more of the following U.S. patents: U.S. 6,531,540; U.S. 6,538,061; U.S. 6,759,479 and pending applications assigned to General Electric Company; foreign patents applied for.

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