2004 Bull Market Directory, Connecting Organizations, Creative Companies

IDES Inc. Named to Bestselling Author Seth Godin’s
2004 Bull Market Directory
- Guidebook of 500 Innovative Companies Makes May 1st Debut -

Laramie, WY USA, May 8, 2004 – Seth Godin, entrepreneur and author of the bestselling marketing book Purple Cow, today announced the inclusion of IDES Inc. in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative companies.

The 2004 Bull Market Directory, which debuted May 1st, features IDES Inc. and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).

“IDES has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “IDES has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

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