Brookfield, WI-- April 28, 2004 -- Milwaukee Electric Tool Corporation has launched the Red Zone Experience, an exciting 53-foot interactive mobile event and training vehicle designed to provide hands on testing of Milwaukee tools for professional tradesmen and women.

The Red Zone Experience will offer power tool application and safety training as well as provide the latest new product innovations from Milwaukee. The 53-foot trailer has pop-out sides that expand the rig into a mobile training center and also has extensive areas for contractors to test new products. It is designed with three separate zones that feature the Milwaukee Experience: a job-site themed theater for video presentations, a training facility/display area and a product testing area.

What is revolutionary about the Red Zone Experience is the opportunity to offer training for the trades at a grassroots level. Many similar vehicles focus only on their company's product features and benefits and are really mobile displays. The tour is a commitment by Milwaukee to the crucial needs in the trades for advanced product application and safety training, especially for the younger generation of contractors. Research shows construction trades have higher job injury rates than most other occupations and that many of the accidents could be prevented with more safety training for the workers. A wide range of training options are available, including sales training for distributor sales people. Visitors will learn how to tell a true "Nothing but Heavy Duty" tool from cheap imitations.

The manufacturer of branded professional electric tools in its signature red color is relocating the three remaining production lines at its local plant, 13135 W. Lisbon Road, to a factory in Greenwood, Miss.

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