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The Why and Wherefore of R&D

Manufacturing News Center - Closing the Communication Gap with the Company - Complimentary Winning Practices for Product Development - An Online Session from Sopheon and Cranfield University, October 19

Technical Personnel Wanted

October 07, 2004 -- Jobwerx News -- Closing the Communication Gap with the Company Research and Development (R&D) managers often find it challenging to justify their department's existence using the usual measures of return on investment. Not all companies see any need to fund R&D, and even those that do need to know how to validate the expenditure.

Sopheon has partnered with Cranfield University to bring you our latest complimentary Winning Practices for Product Development online session. In this one-hour event, the discussion will move toward a more sophisticated understanding of what R&D exists to do for organizations. We'll briefly review 3rd generation R&D, and how the evolution of portfolio and stage gate methods over the last 15 years have improved the scope of communication between R&D and the rest of the company. In addition, hints and tips will be given on how an R&D department can encourage the company to consider its money well spent.

During this event, you'll learn:
* Why directors and senior managers do not have time to understand R&D properly
* Why R&D is difficult to justify in financial terms
* Management systems that have arisen in the last 15 years that help
* Actions that everyone in R&D can take to communicate R&D to the company
* Actions that the heads of R&D can take to communicate R&D to the company
* Ways in which managers in diverse functions can be involved in R&D decision making

Date: 19 October 2004
Duration: 1 hour
Fee: Complimentary
Start Time: 8.30am Pacific - 11.30 am Eastern - 16.30 UK - 17.30 Amsterdam
Presenter: Richard Reeves Ph.D. - Director, R&D Management Centre, Cranfield University Viewing Options: Participate conveniently from your desk by receiving the audio and video through your personal computer or by viewing the presentation via the internet and the audio portion by telephone.

Who Should Attend?
Professionals responsible for product and innovation strategy, portfolio management, product development, R&D, engineering, marketing, process management, and new business development. Register Today!

For more information and to register, visit us online at http://www.sopheon.com/events_onlineseminars.asp



Haven't found what you're looking for? Try Searching the Web above: Sopheon, Cranfield University


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