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The Why and Wherefore
of R&D
Manufacturing News Center - Closing the Communication
Gap with the Company - Complimentary Winning Practices for Product
Development - An Online Session from Sopheon and Cranfield University,
October 19
October 07, 2004 -- Jobwerx News -- Closing the Communication
Gap with the Company Research and Development (R&D) managers often find
it challenging to justify their department's existence using the usual
measures of return on investment. Not all companies see any need to
fund R&D, and even those that do need to know how to validate the expenditure.
Sopheon has partnered with Cranfield University to bring you our latest
complimentary Winning Practices for Product Development online
session. In this one-hour event, the discussion will move toward a more
sophisticated understanding of what R&D exists to do for organizations.
We'll briefly review 3rd generation R&D, and how the evolution of portfolio
and stage gate methods over the last 15 years have improved the scope
of communication between R&D and the rest of the company. In addition,
hints and tips will be given on how an R&D department can encourage
the company to consider its money well spent.
During this event, you'll learn:
* Why directors and senior managers do not have time to understand R&D
properly
* Why R&D is difficult to justify in financial terms
* Management systems that have arisen in the last 15 years that help
* Actions that everyone in R&D can take to communicate R&D to the company
* Actions that the heads of R&D can take to communicate R&D to the company
* Ways in which managers in diverse functions can be involved in R&D
decision making
Date: 19 October 2004
Duration: 1 hour
Fee: Complimentary
Start Time: 8.30am Pacific - 11.30 am Eastern - 16.30 UK - 17.30
Amsterdam
Presenter: Richard Reeves Ph.D. - Director, R&D Management Centre,
Cranfield University Viewing Options: Participate conveniently
from your desk by receiving the audio and video through your personal
computer or by viewing the presentation via the internet and the audio
portion by telephone.
Who Should Attend?
Professionals responsible for product and innovation strategy, portfolio
management, product development, R&D, engineering, marketing, process
management, and new business development. Register Today!
For more information and to register, visit us online at http://www.sopheon.com/events_onlineseminars.asp
Haven't found what you're looking for? Try Searching the Web above: Sopheon,
Cranfield University
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