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2007-02-15 News Release
High quality packaging for cosmetic and beauty applications A highly innovative packaging solution from RPC offers new closures with maximum on-shelf impact along with quality and functionality.
Advanced technology and superb creativity have been combined in the unique
appearance of the caps for the jars and bottles in the Estée Lauder
Cyber White range of skin care products. Manufactured by RPC beauté
the closures offer maximum on-shelf impact along with quality and functionality. The new caps adhere to Estée Lauder’s established brand guidelines. These include a specified color for the closure – metallic gold; the combination of geometrical shapes in the finished design (a circle within a triangle); and the creation of a multi-layer construction to enclose the core pack – the closure – within a thick transparent layer which acts like a magnifying glass that enhances the appearance of the closure and creates a ‘jewel-like’ effect.
In particular, the cap’s colour has helped to maximise shelf stand out and product differentiation. The ‘signature’ Lauder gold colour has been combined with a blue tint (via the transparent layer) to suggest a ‘pharmaceutical’ link that emphasises the products’ clinical technical development. To maximize the effectiveness of this approach, a more contemporary gold color was required and RPC beauté developed a special electroplated new shade – ‘Champagne’ gold. The creation of the closures has also required an equally challenging
technical response using a three material construction – incorporating
ABS, surlyn and polypropylene - to overmould a plated part. Such a combination
not only helps to create the visual effects but also ensures the necessary
robustness that enables this quality appearance to be maintained. During the cooling phase, the plated section takes on insulating properties that creates a physical barrier between the Surlyn and the mould core; this makes the cooling process less efficient and the cycle time longer. In order to overcome this, RPC beauté has developed a special process that increases cooling efficiency and reduces cycle time. Due to the high mass of Surlyn, the cap is still soft when taken out of the moulds; to be able to take these without damaging or deforming the surface, RPC beauté has also developed a unique way of handling the parts. The result is a higher overall visual quality for the finished closure as there is intimate contact between the plated surface and the Surlyn, which creates first-surface reflection, and better functional quality as there is no risk of mis-orientation, or any movement or separation of the two parts of the cap, even after repeated use. This new overmoulding procedure for plated parts offers the potential
to cost-effectively design and produce very high quality packaging for
a variety of cosmetic and beauty applications such as high-end fragrance
caps or color cosmetics items.
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