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2007-06-21 News Release

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Packaging container enhances the dough

Injection molded polypropylene container from RPC Blackburn provides an easy to store, attractive and convenient packaging that enhances the overall product.

 

The practical and aesthetic qualities of RPC Containers Blackburn’s Thor Pot have made it the ideal packaging for a new ambient pre-made cookie dough.

Developed by BakeSense, ready to bake cookie dough is designed for parents who see the fun and satisfaction of home-baking with or for their children but who struggle to find the time to bake from scratch in their busy lifestyles. The dough simply needs to be arranged into balls and baked in the oven for ten minutes.

Unlike traditional pre-mixes, which usually need to be chilled, the product has a 12-15 week ambient shelf life. BakeSense required a packaging container that could combine airtight qualities with visual presence. RPC Blackburn’s tamper-evident Thor pot features excellent contact clarity so that products can easily be seen and stackability for enhanced on-shelf appearance. The 365ml pot is injection molded in polypropylene, and decorated with self-adhesive front, back and lid labels.
The practical and aesthetic qualities of RPC Containers Blackburn’s Thor Pot have made it the ideal packaging for a new ambient pre-made cookie dough

The practical and aesthetic qualities of RPC Containers Blackburn’s Thor Pot have made it the ideal packaging for a new ambient pre-made cookie dough. Click Here for High resolution image. photo: RPC

The range of two flavors - choc chunk and double choc chunk - retails in the UK at Asda, who conducted in-store samples across the country in March to coincide with Mother’s Day.

“The new ready to bake cookie dough is fun and easy to use so that kids can enjoy baking with their parents,” comments Catherine Fay, Marketing & Sales director of BakeSense. “The Thor pot from RPC Blackburn provides an easy to store, attractive and convenient container that enhances the overall product.”

RPC is the leading supplier of rigid plastics packaging in Europe. Markets served include; the beauty and personal care sectors, the vending and drinking cup markets, the margarines and spreads industry, and in multi-layer sheet and packaging for oxygen sensitive and other food products.

Read a recent press release about - RPC Containers Blackburn creates a new look for its market-leading Thor range as part of an initiative to reduce packaging weight.

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