2007-11-15 Manufacturing News

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Redesigned Plastics Jar Gives Clarity to Millions

The recent redesign of the distinctive plastics jar used to package Millions candy by RPC has given the brand enhanced visual impact in sweetshops and other retail outlets.

Golden Casket, manufacturers of Millions, first adopted the eye catching design in the 1990s, which is instantly recognizable thanks to the ‘bubbled’ surface of its sides, resembling the shape of the candy, and the character branding applied to the large front panel.

When the original jar manufacturer went bankrupt, Golden Casket turned to RPC Containers Blackburn for continuation of production. Faced with the need to create new tooling for the unique and distinctive plastics container, RPC Blackburn suggested a redesign that would strengthen the decorative profile of the front panel by making it flatter and more appealing to the consumer.

At the same time, RPC proposed a change of material from PVC plastics to PET plastics, whose greater contact clarity also enhances the appearance of the candy itself.

The injection molded 2.83 L plastics container is used to pack seven flavours of the tiny tasty chewy sweets available in the Millions brand.

RPC Containers Blackburn’s redesign of the distinctive plastics jar for Millions candy. Click Here for High resolution image. photo: RPC

“RPC has been a tremendous help, both ensuring a smooth changeover from our previous manufacturer and in demonstrating the initiative to take an already popular design to greater heights,” comments Sandra Fisher of Golden Casket.

Where customers require a bespoke packaging solution, RPC offers a dedicated design team that provides a complete design service from concept to finished container.

RPC Containers Ltd, Blackburn, Lancashire, United Kingdom, services include:

• Injection molding of PP open-top small plastics pots for food & DIY markets (250ml - 1.5L) including a range of PET labelled tamperevident plastics pots for retail markets.
  
• Labelled injection molded plastics pots decorated in up to 6 colors & lid printing.
  
• A range of tamper evident plastics salad boxes 1, (1.25) 2.4, 2.5, 4L.
  
• Plastics injection stretch blow molded wide-mouth PET jars (230ml - 5L) stock & custom molded designs, supported by full design service.

. Over The Top ideal packaging format
The Orion headstand bottle from RPC Containers Corby has proved the ideal packaging format for the range of delicious Over The Top dessert toppings from Macphie.

. Thermoformed plastics packaging provides better barrier protection
Prestigious award presented to RPC for maintaining food product freshness with plastics packaging barrier protection reaching the consumer in excellent condition.

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