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| 2007-11-15 Manufacturing News
Redesigned Plastics Jar Gives Clarity to Millions The recent redesign of the distinctive plastics jar used to package Millions candy by RPC has given the brand enhanced visual impact in sweetshops and other retail outlets.
Golden Casket, manufacturers of Millions, first adopted the eye catching design in the 1990s, which is instantly recognizable thanks to the ‘bubbled’ surface of its sides, resembling the shape of the candy, and the character branding applied to the large front panel. When the original jar manufacturer went bankrupt, Golden Casket turned
to RPC Containers Blackburn for continuation of production. Faced with
the need to create new tooling for the unique and distinctive plastics
container, RPC Blackburn suggested a redesign that would strengthen the
decorative profile of the front panel by making it flatter and more appealing
to the consumer.
“RPC has been a tremendous help, both ensuring a smooth changeover
from our previous manufacturer and in demonstrating the initiative to
take an already popular design to greater heights,” comments Sandra
Fisher of Golden Casket.
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