Injection-Moulded Packaging, Packaging Containers, Packaging Solutions

RPC Bramlage-Wiko
Innovative two-layer packaging

May 05 -- Lohne, Germany -- TWO-LAYER PACKS ENSURE 'BODY AND SOUL'

The striking appearance of a new range of specialist haircare products from Schwarzkopf Professional has been made possible by the expertise and creativity of RPC Bramlage-Wiko.

SEAH Hairspa is a range of hair shampoo, conditioners and treatments. SEAH Hairspa is available only from selected Schwarzkopf Professional hairdressers. It's unique in that it brings the SPA principle to haircare by gently detoxifying and then deeply regenerating. Schwarzkopf Professional wants to highlight the SEAH Hairspa brand philosophy of 'body and soul,' by creating innovative two-layer pack appearances that symbolise the Chinese symbols of Yin and Yang.

The RPC Bramlage-Wiko cluster helped to develop the injection-moulded packaging, which features a transparent outer layer and either concave or convex inner jars. RPC Bramlage has produced a 200ml transparent container with collar, a 150ml crème jar and a 30ml crème jar. The range also includes a 50ml crème dispenser, produced by RPC Formatec.

RPC Bramlage met Schwarzkopf's request for high transparency by using PET, and making a subtle use of black silk-screen printing to provide product information and decoration. The wall thickness of the outer layer underlines the quality image of the packs.

As the SEAH Hairspa range is divided into three lines aimed at specific hair types, RPC has provided the inner parts in three colours: green for stressed hair, rose for coloured hair and violet for balanced hair.

"Innovative products require innovative packaging solutions, and we are delighted that the containers from RPC combine excellent function with a pleasing image," comments Rolf Müller-Grünow of Schwarzkopf-Henkel. Ends

Release provided by Linda of Nielsen McAllister PR for:

RPC Bramlage GmbH
Brägeler Straße 70,
D-49393 Lohne, Germany.
Tel +49 (0) 4442 881-0 Fax +49 (0) 4442 881-252
E-Mail: management@rpc-bramlage.de
www.rpc-containers.co.uk/

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