Safe Water, Drinking Water, Quality of Water

NEW YORK, NY - - April 30 - - A strategic public-private collaboration devoted to ensuring safe drinking water was officially launched at the United Nations' Commission on Sustainable Development meeting in New York.

The Safe Drinking Water Alliance will receive $1.4 million over the next 18 months from the U.S. Agency for International Development (USAID) through the Global Development Alliance, an initiative to promote partnerships such as this in the developing world. USAID's financial contribution is leveraging substantial in-kind and financial contributions from Procter & Gamble (estimated at approximately $3.5 million), as well as technical and program support resources from other partners.

The Alliance is designed to develop innovative approaches for ensuring the safety of drinking water. USAID, Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP), CARE, Population Services International (PSI), and Procter & Gamble joined forces to leverage their respective expertise and resources to better understand the behaviors and motivations for choosing particular technologies for treating household water, to share the knowledge gained, and identify opportunities for scaling up successful efforts to ensure safe drinking water.

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