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2006-01-03 News Headlines

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Samsung Electronics Huddles with NFL Quarterbacks at CES 2006

Global electronics leader Samsung kicks off CES 2006 with a bang by having four superstar quarterbacks of the National Football League on hand at its Champions Dinner in Las Vegas.

Legendary NFL quarterbacks Dan Marino, Troy Aikman, Steve Young, and Boomer Esiason from the NFL will be on hand at the Samsung Champions Dinner at CES 2006 on Thursday, January 5 at the Ballroom of the Wynn Hotel in Las Vegas, Nevada. These four superstars will join Samsung for an interactive football discussion and exciting “chalk talk” discussion about the 2005 season as we gear up for the NFL playoffs. They will provide their thoughts on best 2005 quarterbacks, offense, defense and the coach of the Year.

Samsung Electronics America, Inc. (SEA), headquartered in Ridgefield Park, NJ, USA, is a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

CES 2006 (International Consumer Electronics Show)
The Consumer Electronics Association joins together with many other businesses and organizations to bring you the world's largest annual consumer technology event. The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than seven-fold. Nearly 2,500 exhibitors, filling 1.5 million net square feet of exhibit space, showcased their latest products and services to more than 130,000 attendees at the 2005 International CES.

Engineering tomorrow, CES exhibitors show off the next big thing in audio, digital imaging, emerging technology, mobile electronics, wireless and more.

“Samsung’s leadership role in aligning our brand with the NFL, and working with these four superstar quarterbacks, underscores our passion for excellence,” said Peter Weedfald, Senior Vice President, Sales and Marketing, U.S. Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc. “As a global technology leader, we are honored to have with us at our Champions Dinner four world renown athletes who share our commitment and values.”

The four quarterbacks will also make a special appearance at Samsung’s CES booth #11033 at the Las Vegas Convention Center, Central Hall during the first two days of the show. Photo and video opportunities will be available as these NFL greats address the crowd and test some of Samsung’s newest and hottest products at CES. On Thursday, January 5, 2006 Dan Marino will be appearing at 11:30am, Troy Aikman at 2:30pm and Steve Young at 4:00pm. On Friday, January 6, 2006 Boomer Esiason will be appearing at 10:00am.

Samsung recently announced a multi-million dollar deal with the NFL for the 2005 and 2006 seasons as the Official HDTV of the NFL. Samsung kicked off the deal by creating a program where the company aligned a different type of TV technology to help consumers better understand the benefits of each category. Dan Marino, Troy Aikman, Steve Young, and Boomer Esiason will represent each of Samsung’s market share leading HDTV categories: LCD, Plasma, DLP, and SlimFit.

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