New global automotive design center for Seat

2007-10-31 Manufacturing News

Official opening announcement of the SEAT Design Center in Martorell, the only fully integrated complex of its kind for the automotive industry in Spain.

This building, located within SEAT’s Technical Center, is the most modern innovation complex in the automotive manufacturing sector to be found anywhere in the world, enabling the company to fully harness synergies in Research and Development (R&D) in order to provide design, one of the main defining features of the Spanish brand’s models, with greater momentum.

During the official opening ceremony, headed by José Montilla, President of the Catalan government (Generalitat), SEAT’s Chairman Erich Schmitt highlighted the importance of the SEAT Design Center vis-à-vis the investment it meant for the future of automotive manufacturing for the company. “This building is one of the many examples of our commitment to quality, since the SEAT products of tomorrow come from ideas generated in this building today, products which will take the brand towards sustainable growth until reach 800,000 units in 2018” he stated.

The president of SEAT along with Jose Montilla at the time of their visit to the innovative and modern automotive design complex in Martorell, Spain. Click Here for Low resolution image. photo: SEAT

Covering a total surface area of 5,600 m2, the new facility is a building designed by and for automotive designers. The original concept came from SEAT’s Head of Design Luc Donckerwolke, who has given the highest priority to making the building the epitome of functionality, based on the principle of protection outwards and transparency inwards.

But this new complex is large enough to accommodate a hundred highly qualified automotive engineers, designers and modellers from all over the world will serve as a breeding ground not only for the Spanish brand’s products; the entire Volkswagen Group will benefit from its services.

Read a recent press release about - ThyssenKrupp Presta TecCenter to open a new Technology Center for assembled camshafts, valve gear components, for automotive racing and for trucks and cars worldwide.

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