2007-11-08 Manufacturing News

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SEAT Automotive Design Center attracts designers from all over world

Designers from all walks rendezvous at the new ultra modern innovation global design center complex from Spanish automotive manufacturer SEAT.

Prestigious designers from the fields of architecture, fashion, industry, advertising, communication, art and photography, as well as numerous specialised communication media, rendezvoused today at the SEAT Design Center (SDC), the Spanish car manufacturer’s new global auomotive design center. These renowned designers thus act as ‘godfathers’ to this modern innovation complex, located at SEAT’s Technical Center.

The SDC, as a significant investment for the future of automotive manufacturing for the company, is within SEAT’s Technical Center located in Martorell, Spain, and is the most modern innovation complex in the automotive manufacturing design sector for Research and Development (R&D) anywhere in the world.

The more than 130 attendees include such important names at Tiago Correira from Zaha Hadid Architects, authoress of the Rosenthal Center for Contemporary Art in Cincinnati, Ohio as well as the Phano Science Center in Germany; other names are Simone Schedoni, president of the Italian Schedoni leather firm, or else Phillippe Graton, photographer and author of the Michel Vaillant comic strip series.

Trend-setting names in the field of design, sources which are ‘sipped at’ by SEAT designers also when turning on the ideas tap, emulating a process of osmosis in which creativity is nourished by spheres of influence other than that of the automotive business world itself.

The SDC for automotive innovation research and development attracts designers from all over world. Click Here for High resolution image and for Low resolution Click Here. photo: SEAT

In the words of Luc Donckerwolke, SEAT’s Director of Design and the creative mind behind the building, this desire of the company to encourage design and innovation is prompted by “the brand’s will to absorb and broadcast creativity as a life-style, so that our models are icons of the cutting edge and trend-setters”.

This overarching aim of design in the automotive feld is brought closer thanks to the concept of the new building itself, which searches after visual interconnectedness between all areas, so that direct visual oversight of the different development stages of a vehicle design prototype is possible, enabling optimal monitoring of the automotive design and production process.

In an informal and relaxed atmosphere, attendees were able to stroll around the SDC’s facilities, and also leave their “mark” on the building thanks to an enormous steel mural provided for that purpose, and on which they let loose their imagination.

The SDC’s 5,600 m2 of floor space can accommodate over a hundred highly qualified engineers, designers and modellers in the automotive sector, enabling the company to better harness synergies in the sphere of R&D, so as to raise the profile of design, one of the main distinguishing features of the Spanish car manufacturer’s models. With the use of simulation techniques reducing costs and shortening development periods at the adjoining Technical Center, automotive interior design, ergonomics and driving comfort are an important part of the design process.

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