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2007-03-06 News Release
Distinctive packaging
shape is sweet on LINEARPAK can
Redpath Half is sweet on a distinctive shaped rigid paperboard container,
the LINEARPAK can, from a global packaging manufacturer and service provider.
Consumers in Canada who want to reduce their caloric intake won’t
have to look far. Tate & Lyle Canada, Ltd., has launched Redpath Half,
a new sweetener product that has half the calories and all of the taste
of sugar. Tate & Lyle Canada has selected Sonoco’s Linearpak*
can, a distinctively shaped rigid paperboard container, to reinforce the
uniqueness of Redpath Half from other traditional sugar brands as well
as non-sugar sweeteners.
Find Information and Suppliers of rigid
paperboard containers.
Sonoco, a global manufacturer of industrial and consumer products and
provider of packaging services, is supplying Tate & Lyle Canada with
two sizes of Linearpak cans, a 401 x 407 (210 grams) and 502 x 514 (400
grams). The non-round Linearpak cans are made of 100 percent recycled
paperboard with a high-barrier foil liner, which serves to lock out moisture
and oxygen and keep the granular sweetener free of clumps so it is quick
to dissolve. A tabbed, peelable membrane adhered to the rim of the can
and a red plastic overcap complete the Redpath Half package, all of which
are supplied by Sonoco.
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Sonoco's package’s
distinctive shape reinforces uniqueness of REDPATH HALF
sweetener. photo: Sonoco |
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According to Nancy Gavin, manager of Brand Development, Tate & Lyle
Canada, the selection of Sonoco’s Linearpak can was based on its
differentiation in the supermarket sweetener section and ability to enhance
the consumer’s experience with Redpath Half.
"When we were evaluating packaging options for our new Redpath Half
we wanted something that was completely different from anything that is
currently used in the sugar category. We also wanted a package which would
stand out on the grocery shelf and, most importantly, a package which
was consumer friendly, easy to use and re-closable. This package from
Sonoco
met all of our requirements," Gavin said.
The Linearpak can is sure to draw attention in a category dominated by
traditional paper bags and folding cartons. The rounded corners allow
the Redpath Half graphics to flow seamlessly around the face of the can,
maximizing the presentation of the brand. The superior billboard effect
is heightened by rotogravure-printed labels, which are cleverly designed
half-red and half-white, underscoring the product’s reduced calories
status. Another unique attribute: the Redpath Half Linearpak can is designed
with two front faces, one in English and the other in French. The retailer
can then display either side of the product based on the shopper profile.
The Redpath Half Linearpak can, available in supermarkets in eastern Canada,
continues to please consumers once they get it home. The Redpath Sugar
brand has been manufactured since 1854. The membrane top serves as both
a freshness barrier and a security feature, providing visual evidence
of tampering. The upright footprint makes the can easy to store in the
pantry or on a counter top. The Linearpak can’s wide mouth makes
it effortless to spoon out a single serving for one’s coffee, tea,
cereal or fruit. Its flexible plastic overcap securely snaps on and off
the can so there is no leakage of the product and freshness is preserved.
On February 14, Domino® (American Sugar Refining, Inc.) agreed to
acquire Redpath® (Tate & Lyle Canada Ltd.), one of the oldest
and most recognized trademarks in Canada and the largest cane sugar refinery
in Toronto. The Redpath Sugar brand has been manufactured since 1854.
Tate & Lyle Canada Ltd. is a wholly owned subsidiary of Tate &
Lyle PLC, based in London, England, U.K. The acquisition will make Domino
more competitive and enhance its ability to serve its customers, many
of whom have operations in both Canada and the United States.
* LINEARPAK is a registered trademark of Sonoco.
Find information about Tate
& Lyle PLC.
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