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2007-06-29 News Release

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Select packaging for gourmet chocolates

Packaging provider Sonoco supplies Russell Stover with selective film laminated packaging for chocolate wraps.

Chocolate lovers who love to pamper themselves with premium confections now have a new source of pleasure. Russell Stover, the largest producer of boxed chocolates in the United States, has introduced two new lines positioned as personal indulgence confections, Russell Stover® Internationale™ and Russell Stover Private Reserve Origin Select ™ Chocolates. The high quality packaging presentation reinforces the gourmet chocolates inside.

Sonoco, a global manufacturer of industrial and consumer products and provider of packaging services, is supplying Russell Stover with a film lamination in roll-stock form for individually wrapped squares of chocolate for three Russell Stover Internationale SKUs: Swiss Lodge Mocha Cream, French Café Vanilla Crème and German Black Forest Truffle. Sonoco also is supplying a film lamination for individually wrapped squares for four Russell Stover Private Reserve Origin Select SKUs: Ecuador, Ghana, Venezuela and Belgian; each chocolate named for its country of origin. Each bag contains 11 squares of the premium chocolate and weighs between 4.5 ounces (140g) and 4.95 ounces (128g).

Sonoco Delivers Premium Packaging for Russell Stover Premium Chocolates. Click Here for larger image. photo: Sonoco

Russell Stover opted for rotogravure printing for the individual chocolate wraps to ensure a premium presentation of each line’s graphics, which are unique in the marketplace. Sonoco was charged with replicating the bag graphics on the wraps to ensure a consistent brand experience once consumers opened the bag. The graphics on the wraps are subtle, in particular the outlines of countries on the Private Reserve Origin Select Chocolate, necessitating a high degree of packaging detail. Sonoco’s Keating North America provided the rotogravure cylinders, laser engraved to deliver high-definition print reproduction.

The lamination for the individually wrapped chocolates is a clear OPP film that has been reverse-printed and laminated onto a white OPP film. This structure delivers a high barrier to oxygen and moisture, which would compromise the freshness and flavor of the chocolate. The laminated packaging also has a cold-seal adhesive so the chocolate does not melt during converting.

Russell Stover Origin Select™ Chocolates and Russell Stover Internationale™ are available now at Wal-Mart, Walgreen’s, CVS and supermarkets throughout the United States.

Russell Stover Candies is the nation’s leading manufacturer of boxed chocolates. The Company’s three brands—Russell Stover®, Whitman’s® and Pangburn’s®—account for more than 60 percent of all boxed chocolate sales in the United States. The Company manufactures nearly 100 million pounds of chocolate annually, using the same small-batch techniques used by Russell and Clara Stover more than 80 years ago.

Read a recent press release about - The new bespoke multi-layer packaging tub from RPC gives easier access to and serving of meats with a resealable barrier lid.

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