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2006-12-20 News Release
Bell Helicopter supports the Troops at Armed Forces Bowl Underscoring support for both their US military customers and for collegiate athletics, live on ESPN on December 23, 2006, the Bell Helicopter Armed Forces Bowl.
Bell Helicopter, a Textron Inc. (NYSE: TXT) company, has become the title
sponsor for the upcoming Bell Helicopter Armed Forces Bowl, previously
known as the Fort Worth Bowl for its initial four years. The first-ever
Bell Helicopter Armed Forces Bowl will be televised live on ESPN
"We are honored to be the title sponsor and chief enabler of this event," said Mike Redenbaugh, chief executive officer of Bell Helicopter. "We don't see this as just another college bowl game. We see this as a way to pay tribute to our men and women in uniform - past, present and future. And we're thrilled to honor them as we celebrate with the Universities of Tulsa and Utah, for their achievements in earning a place on the score-card." In addition to Bell's sponsorship of the nationally televised event,
other Textron companies, including Textron Systems Throughout game day, attendees will have the opportunity to see a number of Textron products that are currently being utilized by our Armed Forces today, including: - The Bell-Boeing V-22 Osprey, a revolutionary, vertical and short take-off and land, multi-purpose aircraft with excellent high-speed cruise performance that is being made specifically for the military; - Textron Systems' Armored Security Vehicle (ASV), which is currently protecting troops from roadside explosives and has proven to offer the soldier unparalleled production for a vehicle of its class; and - E-Z-GO, which is providing VIP transport in and around the stadium on Bowl day. Bell's sponsorship of the Armed Forces Bowl includes naming rights, advertising
time on television, and the stadium Jumbotron, event program and internet
advertising, and outdoor advertising on billboards. In addition, in-stadium
signage will be a significant presence for Bell, Textron Systems, and
E-Z-GO. With this agreement, Bell also will be the title sponsor for the
2007 Bowl game.
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