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STEPS TO LANDING A JOB THAT MAKES YOU HAPPY
By Scott Brown

When you're embarking on a new job search, it is very helpful to first think about the types of jobs you could be happy with. You should think about the type of company, the type of co-workers you'd like to have, and what kind of responsibilities you would like to have so that you're on a path to continual growth and progress in your career. The more well thought-out your vision is for your career, the easier the entire process will be.

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Why is that? I would suggest that when employers hire candidates, they're not just hiring you for what you can do today. They're also hiring you for your potential and for how you could fit into the organization a year from now, two years from now, and longer. Hiring employees is always expensive, even in times of high unemployment. Therefore, employers have a strong incentive to hire candidates who they believe will stay a while. If an employer uses a headhunter to hire you, they will pay 10-20% or more of your first year's salary. Even if they hire without the use of a recruiter, turnover (employees leaving and coming into an organization) is a significant cost. When a job function isn't filled, it often means the employer can't produce as much or run their operations as efficiently, which is a greater cost than the cost of paying an employee's salary. With for-profit organizations, workers are by definition worth more than what they're paid because the company has to earn more than its costs to stay in business. I point this out because many job seekers underestimate their worth and buy into the notion that a company is doing them a favor by hiring them. In reality, when there is a match between employer and employee, it should be a two-way street and a win-win situation: the company benefits just as much as you do. Over time, good employees become more and more valuable to an organization as they learn more about how it works and gain knowledge outsiders wouldn't have. This brings me back to my original point, which is that employers are looking for someone who they can see fitting into their organization long-term. This is why they often will ask "Where do you see yourself three years from now?" in an interview. It's also why many career books suggest you learn about a company before interviewing with them. Thinking about where you want to be in the future and what kind of job you'd like to have will go a long way toward helping you create your vision.

The other part of your vision should include ways you can benefit the company you end up working for. If you want to become a top-producing salesperson, the benefit for the company would be increased sales. If you're an entry-level computer programmer now and you want to become a senior-level programmer in two years, the benefit for the company is gaining an employee who will become increasingly valuable the longer you stay with them. It will help make your vision more concrete to employers and recruiters if you can tie it in with previous achievements. For example, if you want to be on the path to becoming a customer service manager and you've already had customers compliment you on your expertise or supervisors write good reviews of you, that is evidence that you have a commitment to your vision.

Once you have a resume that communicates what experiences you've had and how you're prepared to fit into the vision you've created for your future, the next step is to generate leads. You should
use as many methods as you can think of to generate leads because the more options you have, the better your chances of landing a job that truly fits in with your goals. Here are some specific steps you can take to generate leads
• Post your resume on job board websites. Getting your resume on job boards is sort of like a business having a listing in the phone book. It enables recruiters who are looking for someone like you to find you easily. The most popular job board is Monster.com. However, Monster is not necessarily the best site for every profession and every industry. Getting your resume on other job boards like CareerBuilder, HotJobs.com, and any niche sites that may exist for your specialty (such as Techies.com for IT professionals or TopSalesPositions.com for sales professionals) is a good idea. If you want to save time and get your resume over 90 job boards at once, we recommend using the fee-based service ResumeDirector.com. We have arranged with ResumeDirector to provide a 10% discount off their regular $59.95 fee for readers of this article. To take advantage of this offer, use promotional code 18CS24 when signing up on the website. A word of advice about posting your resume: most recruiters will locate your resume with keywords. Keywords are words or phrases that would be associated with the function you can perform. For example, an employer looking for a corporate lawyer might search on the terms "in-house lawyer," "corporate attorney," or "corporate lawyer." So you should make sure any terms you can think of that an employer would search to find you are included in your resume somewhere. One way to do this is to vary the terminology you use in your resume. In describing your duties for a previous employer, you could refer to yourself as a "corporate lawyer" in one sentence and as an "in-house lawyer" in the next.
• Network with other people. Networking is a powerful way to land a new job. It has been estimated that 85% of jobs are filled by word of mouth. In addition to the fact that many positions are not widely advertised, finding a job through networking often means there's less competition. So you could have a greater chance of getting the job than if the employer is considering you among 5-10 other people they found through a job site. A good place to start networking is the local chapter of the professional association for your field. Often called the "association of associations," the American Society of Association Executives' web site provides a search screen to find associations in specific industries and professions. You can check it out at www.asaenet.org/find/ Also, local business magazines (such as Crain's local business publications) often include information on networking events. Want to learn more about networking? Harvey Mackay is one of the leading experts on building personal relationships through networking and has written a great book on the subject called "Dig your well before you're thirsty: the only networking book you'll ever need."
•Contact local recruiters. Recruiters, also known as Headhunters, are people whose business is based on "selling" candidates to employers. Recruiters are a good channel to
use because they already have relationships


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