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Report on the 5th Beijing International Furniture World & Woodworking Machinery China

Review: Show report of Furniture World China 2002
January 11, 2003

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Exhibition Name: Beijing International Furniture World & Woodworking Machinery China

Exhibition Time: November 20-23, 2002

Exhibition Venue: China International Exhibition Center Beijing

Exhibition Area: 25,000 square meters

Exhibitors: 502 exhibitors from more than 10 countries and regions, such as China Taiwan region, U. S. A, UK, South Korea, Singapore, Japan, Germany, Swiss, Laos, Italy, and Russia.

Visitors: Total 46180 visitors, 26780 from Beijing, 16780 from 28 other


China cities and provinces (including Hong Kong, Macao, and Taiwan regions), and 2620 from over 20 foreign countries, like Japan, Poland, US, UK, Spain, France, Russia, Italy, Fiji, Canada, Ukraine, Saudi Arabia, South Africa, Nigeria, Korea, South Korea, Vietnam, Laos, Mongolia, Malaysia, Indonesia, Singapore, Thailand, India and Myanmar.

Trade Volume: over RMB £¤0.75 billion

Opening Ceremony and Reception: The opening ceremony was held at 10:00 am on November 20, 2002 at China International Exhibition Center. Those who attended the ceremony were the following: Mr. Lin Liyun, the committee member of CPPCC and Vice-Chairman of All-China Federation of Returned Overseas Chinese; Mr. Ma Tinggui & Mr. Zhang Enshu, the President and the Honored President of China Construction and Decoration Association; Mr. Jin Dejun, Chef Engineer of China Construction Ministry; Mr. Jia Qingwen, Chairman of China National Furniture Association; Mr. Caoying, Vice-Chairman and General Secretary of China National Furniture Association; Mr. Zhu Guangqian, Standing Vice-Chairman of China Wood Circulation Association; Mr. Li Zhiren and Mr. Qi Yingjie,  the Director and the Vice-director of China Woodworking Machinery Quality Supervision and Inspection Center; and Mr. Chen Peixin, Vice-Chairman of CIEC Group Corporation. In addition, over 2000 persons attended the ceremony, including leaders from China central ministries and committees, provincial furniture associations, friends from embassies of foreign countries in China, exhibitor delegates as well as trade visitors. Mr. Lin Liyun, Mr. Ma Tinggui, Mr. Jia Qingwen, Mr. Chen Peixin, and Mr. Zhu Dingheng, the General Secretary of China Federation of Industrial Economics, cut the ribbons. Mr. Zhou Weiming, the Vice-Chairman of China National Furniture Association and Chairman of Beijing Furniture Trade Association, delivered a speech. After that, the delegates of regular exhibitors Mr. Zheng Xianchao and Mr. Mochizuki£¬the Managing Director of Century Beijing Furniture Co., Ltd, and the Managing Manager of Japan Marnak Group£¬delivered speeches specifically. Later, Chengwaicheng Furniture Mall organized a series of programs to celebrate the opening.

The Opening Reception was held in the Big Dinning Room of The Great Wall Sheraton Hotel. About 850 guests were invited, including diplomatic envoys to China, related leaders and exhibitor delegates. At the reception, Mr. Tangcheng, the Honored Chairman of Beijing Furniture Trade Association and the Chairman of China Construction Decoration Association Hardware Committee delivered a speech. Together with the brilliant performance by China Oriental Song and Dance Ensemble, China Furniture Design Award Activity was carried out. Mr. Zhou Weiming, the Chairman of Beijing Furniture Trade Association introduced the judge committee members and the awarding method. Mrs. Yu Xiusu, the Vice-Chairman and the General Secretary of Beijing Furniture Trade Association, announced the winner and the concerning leaders awarded the cups and the certificates.

Forums & Symposia: In order to promote the development of China furniture industry, to help Chinese furniture enterprises adapt to the fierce competition after China¡¯s entry to WTO, during the exhibition period, the organizer held several forums on the development of furniture industry and symposia on related specialized topics. Professor Lin Zuoxin, the doctor tutor of Beijing Forestry University was invited to do the report Strategy of Opening International Furniture Market. Mr. Chen Zengbi, the Chairman of Ming Style Furniture Association, and Mr. Huang Weiguang, the Chef Marketing Executive of CHINA RESOURCES LOGIC OFFICE FURNITURE (ZHUHAI) LIMITED specifically delivered the reports How the Mahogany Furniture Industry Adapt to China¡¯s Entry to WTO and the Brand Development Strategy of Furniture Enterprises. More than 200 enterprises managers and executives attended the meetings. Simultaneously, purchase offices of central ministries and Beijing Municipal Governments as well as 18 Beijing district governments, and leaders from over 10 bidding companies were organized to meet with managers from hundreds of furniture enterprises. All these activities provided great opportunities for furniture enterprises and purchasers to exchange ideas and make cooperation.

Name List of Invited Leaders from City and District Government Purchase Office, and Tendering Companies

1.      Mr. Yang Wangquan, Senior Engineer from Government Purchase Office of the State Administration of Radio Film and Television;

2.      Mrs. Du Wenlan, Director of Beijing Government Purchase Office;

3.      Mrs. Tu Yunguo, Vice-Chairman of Beijing Xuanwu Financial Bureau;

4.     Mr. Sun Zhenhai, Director of Beijing Xuanwu Government Purchase Center;

5.      Mr. Yang Lianhua, Deputy-director of Beijing Haidian Government Purchase Office, Haidian Financial Bureau;

6.      Mr. Jin Qingmei, Director of Government Purchase Office, Beijing Xicheng District Financial Bureau;

7.      Mr. Lei Xiangfang, Deputy-director of Beijing Xicheng District Government Purchase Office;

8.      Mr. Chang Likai, Director of Haidian Government Purchase Office, Beijing Financial Bureau;

9.      Mr. Li Zhanmin, Director of Beijing Dongcheng Government Purchase Office;

10.  Mrs. Wanghui, Director of Beijing Shijingshan Government Purchase Center;

11.  Mr. Li Yaping from Beijing Shijingshan Government Purchase Center;

12.  Mrs. Cao Jifeng, Director of Beijing Fengtai Government Purchase Center;

13.  Mrs. Zang Yajuan, Deputy-director of Business Department II, China Beijing International Tender Co., Ltd;

14.  Mr. Hu Jiawei, Engineer from Business Department II, China Beijing International Tendering Co., Ltd;

15.  Mrs. Wang Yucui, Director of Purchase Office, Finance Department, the Ministry of Land & Resources, P. R. C.;

16.  Mr. Wang Jianghong, General Manager of Business Department II, SINOCHEM International Tendering Co., Ltd, China National Chemicals Import and Export Corporation;

17.  Mr. Xie Shi, Managing Assistant of SINOCHEM International Tendering Co., Ltd;

18.  Mrs. Cui Ying, Director of Bejing Jingfa Tendering Co., Ltd;

19.  Mr. Yang Zuqing, Project Manager of Beijing Jingfa Tendering Co., Ltd;

20.  Mrs. Su Yuan, Project Manager of Beijing Jingfa Tendering Co., Ltd;

21.  Mr. Hu Jie, Director of Government Purchase Office, China Mechanical and Electrical Equipment Bidding Center;

22.  Mr. Zhang Dapeng, Deputy-director of Government Purchase Office, China Mechanical and Electrical Equipment Bidding Center;

23.  Mr. Liu Yichun, General Engineer from Beijing Science and Technology Park Auction and Bidding Co., Ltd;

24.  Director of Beijing Chaoyang Government Purchase Office;

25.  Beijing CNTIC International Tendering Corporation;

26.  Director of General Office Beijing Organizing Committee for the Games
of the XXIX Olympiad

27. Finance Officer Beijing Organizing Committee for the Games of the XXIX Olympiad

Media Promotion: The Press Conference of Beijing International Furniture World & Woodworking Machinery China 2002 was held on October 23, 2002. At the conference, Mr. Dai Kexiang, the Vice-Chairman of CCPIT, Mr. Tangcheng, Chairman of Hardware Committee of China Construction and Decoration Association, Mr. Zhou Winming, President of Beijing Furniture Trade Association, and Mr. Likai, Managing Director of CIEC Exhibition Co., Ltd briefly introduced the fair to over 30 Beijing press media. The topics like ¡°Beijing Building Material and Furniture Market¡± and ¡° Taking the Olympics Opportunity to Promote the Development of Furniture Industry¡± were also discussed. In addition, the promotion campaign was carried out at more than 50 similar exhibitions in China. Over 100 overseas press media (newspaper, magazines, TV stations, radios, and Internet) reported the exhibition. What¡¯s more, the latest progresses were timely published on the website. During the exhibition, more than 10 press media did specialized reports on the fair.

Prize Awarding: During the exhibition, Chinese noted furniture designers and experts in the field were invited as the judge committee members. Through discussion, the committee worked out the special prize, golden prize, silver prize, bronze prize and excellent prize in the following specific aspects: civil furniture, mahogany furniture, and office furniture as well as booth design. These activities not only aimed to provide excellent furniture designers with opportunities to show their brilliant talents and to exchange and learn from each other, but also aimed to enlighten the new products development of furniture enterprises and so to promote the overall development of China furniture industry and to lead more enterprises to international market.  

Questionnaires on Exhibitors: After the exhibition, nearly all the exhibitors had answered the questionnaires designed by the organizer. Through analysis, the following conclusions were reached.

1.      35% exhibitors participate in the exhibition for the first time, and they think they have achieved expected effect.
2.      86% exhibitors are satisfied with the exhibition.
3.      71% exhibitors are confident to enter Beijing furniture market.
4.      502 cooperation agreements are concluded.
5.      The contracted trade volume and export volume are specifically 0.67 billion RMB US$9.12 million.
6.      68% exhibitors show their intention to participate in the next session.

With the great support of exhibitors and professionals in the fields, after the efforts of the organizer, the 5th Beijing International Furniture World & Woodworking Machinery China was rounded off. Beijing International Furniture Fair will further play its role of Olympics furniture supplier to strengthen the central position of Beijing market in the whole country. The organizer will devote to develop the exhibition as China furniture trade center, design and development center, manufacturing and selling center as well as the industry information center, and so to promote the comprehensive development of China furniture industry.

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