INTERNET PLANET SPRING 2004 CONFERENCE & EXPO

Growing Business Online
June 15-16, 2004
Hilton New York * New York, NY

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Internet Planet Conference & Expo is the meeting place where CEO's, COOs, CMOs and their teams of marketers, developers, designers and Web executives come together to exchange idea, discuss strategies and evaluate solutions from the thousands of organizations that provide services related to all aspects of Web site operations in order to grow their business online.

FAST FACTS:
=> 58% of Web sites are planning a relaunch this year.
=> 49% of Web site managers say usability is their top challenge in 2004.
=> 41% of Web sites will be upgrading or deploying a new commerce platform for their site this year. (Source: Jupiter Research/ERI Executive Survey, 10/03)

Internet Planet Conference & Expo focuses on using the Internet to drive business growth.
=> LEARN the tools, techniques & best practices for growing your business online including: Web site usability, technologies and operations; analysis of online behavior and demographics; online marketing & advertising; payment & transaction processing; CRM; shipping and fulfillment, and more.
=> GAIN COMPETITIVE INSIGHT from the objective conference program developed by Jupiter Research -- the premier independent research firm covering online business.
=> DISCUSS your specific business challenges with more than 40 Jupiter Research analysts in exclusive one-on-one consulting sessions.*
=> NETWORK with CEOs, COOs, CMOs and other industry colleagues to exchange ideas and discuss strategies and real-world solutions.
=> MEET the companies providing the solutions & services that will help you reach your online business goals and improve your ROI.
* Consulting sessions will be available to paid conference attendees on a first-come, first-served reservation process.

PROGRAM INFORMATION

The conference program, developed by our expert analysts at Jupiter Research, has been built around these track themes:
=> Web Operations & Technology Track
=> Advertising, Marketing & Media Track
=> Practitioner/Best Practices Track
=> FEATURED KEYNOTE SPEAKER:
John R. Patrick- President, Attitude LLC & Former Vice President of Internet Technology, IBM ===== Tuesday, June 15, 2004 Break-Out Session Titles ======
* Driving Business Results with Web Site Search
* Search Engine Marketing: Mastering the Basics without Wasting Money
* Case Study - Disneyworld.com
* Mastering Web Site Analytics to Drive Business Goals
* The ROI of Online Advertising
* Your Store, Someone Else's Site: Who Wins?
* Embracing Abandonment: Luring Back Consumers with Personalized Communications
* Programming a Network/Site to Drive Traffic Profitably
* Affiliate Marketing: Worth the Cost?
* Online Customer Service and Inbound E-Mail Automation
* Selling Content Online: Best Practices in Merchandising, Packaging, Targeting
* Fraud Watch
* PANEL:
Web Site Launch: Lessons from the Field
* PANEL: Vertical Industry Strategies
* Email Marketing: On the Rebound ==== Wednesday, June 16, 2004 Break-Out Session Titles ====
* Web Site Usability
* E-mail Marketing 101
* Protecting Your Online Brand
* E-mail Campaign Management and Spam: Tactics for Legitimate Marketers
* The Brand Tactician: Building Your Brand Online Cost Effectively
* Fix That Interface Now! Hands-On Redesign In Real Time
* Controlling Online Fraud
* Reaching Elusive Audiences Online: Strategies for Attracting Teens, Young Males and Consumers at Work
* Targeting Your Local Audience through Paid Search
* Choosing an E-Commerce Platform
* Selling Ads On Your Site
* Your Web site Might be Placing Your Business at Risk: How to Tell and What to do About it?
* Building Your Business with Weblogs and RSS
* Online Content, Programming and Advertising for the Broadband Mainstream
=> For an up-to-date listing of speakers, session descriptions, and exhibitors, please visit the conference Web site at: www.internetplanet.com

For details on exhibiting or for sponsorship opportunities, please e-mail internetplanet@jupitermedia.com or call 203-662-2822

For registration questions, contact registration@jupitermedia.com or call 203-662-2857

Source:
Internet Planet is hosted by internet.com, Earthweb.com and ClickZ.com. Analyst Sponsor of this event is Jupiter Research. Jupitermedia Corporation * 23 Old Kings Highway South * Darien, CT * 06820

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